ELAINE RSS Marketing
RSS Marketing With its globally unique technology, ELAINE opens up the medium RSS for your marketing. ELAINE iRSS identifies individual RSS subscribers and therefore allows personalised, individualised and measured RSS feeds.
RSS feeds thus become a marketable medium and a real 1-to-1 communication channel.
- Simple integration into existing RSS systems via automated import of existing RSS feeds, e.g. from CMS
- Integrated WYSIWYG editor for RSS items
- For text, HTML and resource feeds
- Supply of individual feeds and aggregated "superfeeds"
- Identification of individual RSS recipients with access via common URL
- Automatic generation of individual subscriber URLs for integration in websites
- Optional subscription and profile maintenance via forms
- Freely definable profile criteria
- Self-sharpening profiles through analysis of usage pattern
- Optional comprehensive personalisation
- Extensive tracking and analysis
- Registration of delivery, opens and usage (clicks) of feeds and individual contents
- Measuring of subscribe and unsubscribe rate (new subscribers and lost subscribers)
- Processing as total statistics and reports
- Measuring of conversions on external websites
- ELAINE Key Benefits for Media and Permission Marketers
- ELAINE Key Benefits for Retail and E-Commerce
- ELAINE Key Benefits for Agencies
- ELAINE Key Benefits for Web Communities and Web 2.0 Platforms
- ELAINE Key Benefits for Branded Companies
- ELAINE Key Benefits for Manufacturing Industry, Service Providers and Other Sectors