Consulting and technology provider artegic AG has won an international tender for edialogue marketing technology with the BMW Group.
Content marketing is one of the most talked about trends in online marketing. Instead of promoting companies, products or brands in an aggressive way, content marketing focuses on targeting via editorial content. Especially in B2B, content marketing allows companies to come across as an expert, offering specialised knowledge, studies or marketing tips and underlining its own competence. However, many companies do not bear in mind: Via content marketing, you can generate leads for email marketing.
No email marketing sender likes to loose recipients. For this reason, newsletter unsubscriptions are often paid little attention to or even made difficult for the recipient. This is a mistake, as the correct design of the unsubscription process prevents problems and even results in increased efficiency.
Usability is an often used keyword in design. Applications, products and services do not only need to be functional but also easy, intuitive and smooth to use. This also applies to email marketing newsletters. artegic AG has compiled 6 tips for you on what to bear in mind when creating a user-friendly newsletter.
Online shopping via mobile terminal devices will be the norm in the medium term, according to 60.1 % of German retail companies questioned in artegic's current study "Online Dialogue Marketing in Retail 2016". More than half of the companies believe that the turnovers from m-commerce and e-commerce will equalise. Front runner among the online channels continues to be email marketing, currently used by 70.2 % of retail companies and soon by 83.1 %. The Online Dialogue Marketing in Retail 2016 study deals with the current use and future developments in online dialogue marketing for retail, as well as the evaluation of trend topics, such as mobile and Big Data.