37.6 % of German retail companies focus on lifecycle emails in email marketing, a further 41.8 % are planning its use. This is illustrated by artegic's recent study Online Dialogue Marketing in Retail 2016. In lifecycle email marketing, the customer is approached with the most suitable, individualised contents in every phase of the customer lifecycle. The content is not necessarily promotional. Constructing a long-term dialogue relationship is more important in email marketing, than generating short-term sales.
No email marketing sender likes to loose recipients. For this reason, newsletter unsubscriptions are often paid little attention to or even made difficult for the recipient. This is a mistake, as the correct design of the unsubscription process prevents problems and even results in increased efficiency.
Usability is an often used keyword in design. Applications, products and services do not only need to be functional but also easy, intuitive and smooth to use. This also applies to email marketing newsletters. artegic AG has compiled 6 tips for you on what to bear in mind when creating a user-friendly newsletter.
Online shopping via mobile terminal devices will be the norm in the medium term, according to 60.1 % of German retail companies questioned in artegic's current study "Online Dialogue Marketing in Retail 2016". More than half of the companies believe that the turnovers from m-commerce and e-commerce will equalise. Front runner among the online channels continues to be email marketing, currently used by 70.2 % of retail companies and soon by 83.1 %. The Online Dialogue Marketing in Retail 2016 study deals with the current use and future developments in online dialogue marketing for retail, as well as the evaluation of trend topics, such as mobile and Big Data.
artegic and UNO Refugee Aid receive international MarketingSherpa Award for innovative solutions in legal data use
The exploitation of progressive methods for the specific and personal collection and analysis of user behaviour is an indispensable competitive factor in online marketing. However, companies face the challenge of complying with existing and future data privacy restrictions. This means: Obtaining user consent – opt-ins – for comprehensive data usage. For their trend-setting CRM strategy to obtain, process and develop legal opt-ins based on innovative Privacy Admission Control technology, artegic and UNO Refugee Aid have been awarded the MarketingSherpa Email Awards 2014.