Social media is the most important channel for the viral distribution of marketing messages. This fact can be positively used by email marketing. Via SWYN buttons, recipients can recommend content in social networks and expand the coverage of the email content to their contacts. However, you need to bear in mind a few things to successfully use SWYN buttons.
Email marketing and social media are elementary components of every online marketing mix. However, email marketing and social media are not only efficient as individual tools, but offer a number of possibilities to mutually complement each other. Part of this is the synchronisation and hierarchisation of the message content. We will show you how to integrate content in both channels.
With content marketing, the online marketing moves away from the traditional promotional communication. Instead, the communicated content in content marketing is created in such a way that it offers an added value to the user. The purposes of content marketing are manifold. Especially for brand manufacturers, content marketing proves useful to generate brand awareness. We provide tips on how facebook can help you to create awareness for your brand.
An operative integration of social media and email marketing through specific measures should always be proceeded by a strategic integration. The strategies of both tools will thus be combined in a channel-wide dialogue strategy.
Especially for brands, social media is an ideal tool for reputation management. This term refers to the positive influencing of the brand image through dialogue and viral marketing in social media, or the response to negative image influences. The construction of a positive reputation does not only depend on the self-portrayal of the company, but above all, on the posts of social media users. Professional reputation management requires comprehensive social media monitoring with specific parameters.