37.6 % of German retail companies focus on lifecycle emails in email marketing, a further 41.8 % are planning its use. This is illustrated by artegic's recent study Online Dialogue Marketing in Retail 2016. In lifecycle email marketing, the customer is approached with the most suitable, individualised contents in every phase of the customer lifecycle. The content is not necessarily promotional. Constructing a long-term dialogue relationship is more important in email marketing, than generating short-term sales.
Consulting and technology provider artegic AG has won an international tender for edialogue marketing technology with the BMW Group.
Content marketing is one of the most talked about trends in online marketing. Instead of promoting companies, products or brands in an aggressive way, content marketing focuses on targeting via editorial content. Especially in B2B, content marketing allows companies to come across as an expert, offering specialised knowledge, studies or marketing tips and underlining its own competence. However, many companies do not bear in mind: Via content marketing, you can generate leads for email marketing.
No email marketing sender likes to loose recipients. For this reason, newsletter unsubscriptions are often paid little attention to or even made difficult for the recipient. This is a mistake, as the correct design of the unsubscription process prevents problems and even results in increased efficiency.
Usability is an often used keyword in design. Applications, products and services do not only need to be functional but also easy, intuitive and smooth to use. This also applies to email marketing newsletters. artegic AG has compiled 6 tips for you on what to bear in mind when creating a user-friendly newsletter.