We are Marketing Engineers! We enable ambitious marketing teams to achieve better results every day.
With over 12 years of experience and know-how in best-of-breed marketing technology, IT integration and best-practice for digital dialogue marketing. We address marketers who are not satisfied with the customer experience and the results of their current marketing and who therefore want to achieve more with modern means: with individual use-case-based solutions, tested at leading companies. For a faster ways to measureable contributions to business success.
artegic AG
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With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. Now the comissioner for data protection (Landesbeauftragte für Datenschutz und Informationsfreiheit (LDI)) in the German state of North Rhine-Westphalia ...
The post E-Mail Transport Encryption with Privacy Compliance Mail appeared first on artegic AG The Marketing Engineers Blog.
Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of unsubscribes. Sorry to say that this is sometimes inevitable. All of a sudden you see yourself confronte with an ...
The post Unsubscribes: How They Are Triggered And How You Can Avoid Them appeared first on artegic AG The Marketing Engineers Blog.
The phenomena of buyers who put products in their shopping carts but never end up buying it is omnipresent in the web shopping world. This has many reasons but it isn’t always easy to identify them correctly. This would, however, be necessary to prevent those reasons. But to calm you down, studies like one by ...
The post Abandoned Shopping Carts: Reasons and Solutions appeared first on artegic AG The Marketing Engineers Blog.
The slogan “Made in Germany” still stands for reliability and high-quality products worldwide. But “Made in Germany” is not only a seal of quality for materialist products; digital services and software also enjoy an excellent international reputation. Data security plays a particularly important role here. A recent Civey study also comes to the same conclusion. 54.7 ...
The post Software Hosted in Germany – Advantages of Domestic Data Storage appeared first on artegic AG The Marketing Engineers Blog.
