We engineer success in digital CRM
We help companies to succeed in customer-centred digital best-in-class dialogue marketing. 10 years of experience in marketing engineering: Know-how, technology, IT integration and operation for marketing automation. For significantly better results, sustainable customer relationships and efficient use of resources.
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BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates how BMW Motorrad implements a comprehensive and seamless customer experience while ensuring the highest data protection standards against the ...
The post Highest Data Protection Standards Realized – BMW Motorrad Case Study appeared first on artegic AG The Marketing Engineers Blog.
No more marketing without IT. Whether digital dialogue marketing, data analytics, programmatic advertising, or other (digital) marketing disciplines – the challenges of digital transformation in marketing cannot be mastered without suitable technologies. There are two main approaches to the use of marketing technologies: best of breed and single vendor solution. What distinguishes these two approaches ...
The post Marketing Technology: Best of Breed or Single Vendor Solution? appeared first on artegic AG The Marketing Engineers Blog.
Today, consumers go through a completely different buying process than they used to one or two decades ago. Not only in B2C, customers are exposed to a variety of information at different touchpoints. In B2B, too, (depending on the industry) it is increasingly difficult to penetrate a potential customer’s attention. Additionally, there are long decision-making ...
The post Lead Management – From the Data Record to the New Customer appeared first on artegic AG The Marketing Engineers Blog.