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With over 12 years of experience and know-how in best-of-breed marketing technology, IT integration and best-practice for digital dialogue marketing. We address marketers who are not satisfied with the customer experience and the results of their current marketing and who therefore want to achieve more with modern means: with individual use-case-based solutions, tested at leading companies. For a faster ways to measureable contributions to business success.
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People like to orient themselves on what other people have already done or said. This also applies to purchasing decisions. So if a customer states that he has already noticed an offer, then the other can tempt him to do so. This phenomenon is called Social Proof and has become an integral part of the ...
The post The successful use of social proof in B2B marketing appeared first on artegic AG The Marketing Engineers Blog.
Microsoft’s Cortana, Apple’s Siri, Amazon’s Alexa or the Google Assistant: language assistants have long since found their way into our everyday lives. And, of course, the voice assistants also read out emails. For marketers in email marketing, this generally means that mailings can reach users more easily and quickly. However, additional questions arise: Is the ...
The post When voice assistant software reads your emails to you appeared first on artegic AG The Marketing Engineers Blog.
The smartphone is our everyday companion, which we always carry with us. 23 percent of users between the ages of 18 and 34 would rather abandon one of their senses than their smartphone (tappable). For companies the smartphone offers invaluable access to their customers’ lives. On the one hand customers can be reached at any ...
The post Use push notifications to improve engagement and increase customer loyalty appeared first on artegic AG The Marketing Engineers Blog.