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We engineer success in digital CRM

 

We help companies to succeed in customer-centred digital best-in-class dialogue marketing. 10 years of experience in marketing engineering: Know-how, technology, IT integration and operation for marketing automation. For significantly better results, sustainable customer relationships and efficient use of resources.

 

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2.7Mrd.

emails, mobile and social media messages monthly via artegic's ELAINE® technology.
82%

of German internet users are in contact with companies via artegic's ELAINE® technology.
33%

of all DAX companies use artegic solutions.
141

countries where artegic ELAINE® technology is used.

  • RTL
  • Web.de
  • Payback
  • BMW
  • Pro7Sat1 Media SE
  • REWE
  • Hubert Burda Media
  • ATU
  • real
  • Postbus
  • CEWE
  • Breuninger
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artegic AG

This feed was created by mixing existing feeds from various sources.

What is the difference between data, information and knowledge?

Often the terms data, information and knowledge are used synonymously. The meaning, however, is not the same, so in this article we want to define the terms, separate them from one another, and show their connection. In order to understand where the differences and the connections between data, information and knowledge are, it is necessary ...

The post What is the difference between data, information and knowledge? appeared first on artegic AG The Marketing Engineers Blog.

10 ways to reduce unsubscribers

That customers unsubscribe from newsletters or similar programs can have different reasons. Nevertheless, it is helpful not to always look for that reason on the unsubscribers side, but first of all by yourself. Mostly there is still much potential for improvement to keep subscribers. That is why we have gathered some tips that can help ...

The post 10 ways to reduce unsubscribers appeared first on artegic AG The Marketing Engineers Blog.

Is email marketing still effective and efficient?

Email marketing is still the most relevant online channel with the highest ROI of all marketing activities (DMA). 2.6 billion people worldwide have an email account (Litmus). In Germany 80 percent use email services regularly (WFA / OWM). In this article we don’t only show why the channel is so popular and effective, but also ...

The post Is email marketing still effective and efficient? appeared first on artegic AG The Marketing Engineers Blog.

Digital direct marketing is also an effective and efficient tool for non-profit organizations

E-mail marketing has the greatest ROI of all marketing measures. Especially for non-profit organizations, which are limited in their budget, this is a decisive factor. A quick and efficient way to connect with prospective donors and helpers. That is why we collected some tips and potentials related to e-mail marketing for non-profit organizations. Building relationships ...

The post Digital direct marketing is also an effective and efficient tool for non-profit organizations appeared first on artegic AG The Marketing Engineers Blog.