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First impressions count. And this definitely applies to the subject lines of mailings as well. 47% of users state the subject line as the reason for opening an e-mail (source: Chadwick Martin Bailey). The subject line, being the first impression or teaser of an e-mail, lets the reader decide whether it is worth the time ...
The post Eye catchers in the inbox: How subject lines can increase the opening rate appeared first on artegic AG The Marketing Engineers Blog.
A self-service center is a personal area of a user on the website of a company where he can manage his profile. With the help of a self-service center, users of digital services can, for example, add and change personal data themselves, transmit enquiries, obtain new services, or change existing services. Through the customer-controlled administration ...
The post Advantages of a self-service center in email marketing appeared first on artegic AG The Marketing Engineers Blog.
Did you know that an average of 39% of online-shop users don’t even take a look at any products and that only 12% put something in their cart? (source: freshrelevance) Most shop visitors browse, take a look around and do some research. Purchase decisions are (perhaps) made later on. Many users just leave the website ...
The post Browse abandonment email: How to turn „drop-outs“ into customers appeared first on artegic AG The Marketing Engineers Blog.