We engineer success in digital CRM
We help companies to succeed in customer-centred digital best-in-class dialogue marketing. 10 years of experience in marketing engineering: Know-how, technology, IT integration and operation for marketing automation. For significantly better results, sustainable customer relationships and efficient use of resources.
artegic AG
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Today, many apps offer the possibility to send push notifications to their users. There’s a multitude of different occasions for this. Receiving a message from a messenger app, important breaking news, app-internal behavior, or the current location of a user. But here, too, it is important to find the right amount of messages sent in ...
The post Push Notifications in Mobile Marketing – Friend of Foe? appeared first on artegic AG The Marketing Engineers Blog.
We can tell you. Yes, it does! Last year, the use of emojis in e-mail campaigns increased by 775 percent, and even by 7,000 percent in terms of trigger mails¹. Two percent of all subject lines now contain emojis or special characters². Emojis are therefore no longer only at home in private communication, but also ...
The post Emojis in E-Mail Marketing? Does it Actually Work? appeared first on artegic AG The Marketing Engineers Blog.
In the recently published report MARKETER EMAIL TRACKER 2018, which is based on surveys conducted by DMA (Direct Marketing Association) UK, marketers are asked about their views on email marketing in terms of effectiveness, importance for their company, content, and effects of the new European General Data Protection Regulation. We have summarized the most important ...
The post Core results of the DMA report MARKETER EMAIL TRACKER 2018 appeared first on artegic AG The Marketing Engineers Blog.
“Ok Google, how is the weather today?” Our little personal all-rounder, our assistant in situations of all kind, the smartphone answers many questions like that one – daily. Many people have not left their house without their mobile device in a very long time, in short, mobile is important and everywhere. Most users are looking ...
The post Use micro moments in digital dialogue marketing appeared first on artegic AG The Marketing Engineers Blog.
