Effective Use Cases for Marketing Automation

Customer-centric communication is complex and operationally demanding. Every new channel, every data source, every refinement of individualization increases complexity. Marketing teams are usually already working to full capacity with their daily business. Automate basic operational steps. Marketing automation is the key to preventing complexity from becoming a burden and implementing truly customer-centric use cases.

Enable your marketing team to create truly customer-centric use cases through automation!

We have compiled 16 top use cases for marketing automation – from simple to complex – and show you how quickly you can implement these really effective measures for yourself.

Why Marketing Automation?

  • 451 percent is the average increase in qualified leads for companies that use
    marketing automation (Business2Community)
  • 75 percent of companies using marketing automation achieve the ROI within the first twelve months, 44 percent within the first six months (Focus Research)
  • 77 percent of the companies that use marketing automation report an increase in sales (VB Insights)
  • 53 percent higher conversion rates and 3.1 percent higher sales growth are achieved by companies that rely on marketing automation (Aberdeen Group)

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Whitepaper
16 Use Cases for Marketing Automation
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