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Daily Archives: 2. February 2009

artegic Blog

Active Subscribers at RTL: The Value in Email Marketing

Analytics, CommunicationBy Stefan von Lieven2. February 2009

Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how is it possible to increase relevance, tackle interest and enthuse individual recipients in a…

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