artegic presents its new version of the ELAINE iRSS marketing server at the Mailingtage expo 2008. Browsers, personal landing pages, podcasts or widgets – more and more applications use the standardised XML format RSS for the exchange of information. Therefore, the number of people which can be reached through the conscious or unconscious usage of…
E-CRM technology provider artegic presents its new version 4.2 of the ELAINE Online Direct Marketing Suite. Seamless integration in existing data environments and processes is a key criterium for success in email marketing applications. The online direct marketing software ELAINE already offers an extensive set of uni-directional and bi-directional interfaces for all profile, workflow, content…
ECRM service provider artegic offers an integrated technology solution for community and marketing communication of Web 2.0 platforms. The internet trading community Hitflip and its sister platform Hitmeister (www.hitmeister.de) are amongst the most successful Web 2.0 start-ups of the past few years. Hitflip is Europe’s biggest P2P swapping platform for DVDs, games, CDs, audio books…
eCRM service provider artegic expands the self-sharpening customer profiling of the ELAINE Online Direct Marketing Suite with predefined industry-specific rulesets. Customer loyalty requires a high degree of know-how regarding individual customer preferences, lifestyles and motives. As a strategy consultant and associated company of the Fraunhofer Institute, German eCRM provider artegic (www.elaine.io/de) develops customer-specific business rules,…
Dialogue marketing to build brand communities in FMCG Fisherman’s Friend enjoys a loyal fan base. The younger end of the core target group, 16 years plus, can be reached more and more via online communication. In addition to websites and blogs, Fisherman’s Friend will soon be using email marketing tools and twitters. The company plans…
Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how is it possible to increase relevance, tackle interest and enthuse individual recipients in a sustainable way? Publishers and media…
Advertising in newsletters is effective. This is the conclusion of the credit card company Barclaycard and artegic client IP Deutschland after a campaign in the RTL newsletter. Barclaycard had a prominent position across several editions of the RTL newsletter. The success of the campaign was determined via a subscribers’ survey. The result: Barclaycard is top…
Auto-Teile-Unger (A.T.U) looks forward to integrated ECRM. With the help of the ELAINE Online Dialogue Marketing Solution provided by ECRM specialist artegic, A.T.U is fully integrating email marketing in its customer relation management. Main focus is the management of A.T.U loyalty card holders, as well as the distribution and service communication for its online shop.…
The financial crisis will continue to provide a boost for online marketing. In the search for efficient marketing methods, it stands to reason that there will be a transition from offline to online channels and particularly, to online direct marketing. Not only for internet dealers, email marketing is one of the top marketing strategies. We…
ECRM technology provider artegic introduces its latest version of the ECRM software suite ELAINE PXf. In addition to the comprehensive new module for campaign planning, this latest version also stands out with its email follow-up management and its creation and administration system for landing pages. Further, campaigns can now be distributed via social networks and…