artegic bundles strategic consulting in new business division and brings ex-Telekom CRM head Thomas Peschke on board

Online CRM consulting and technology provider artegic AG forms a new business division for strategic consulting. Under the name “XMKTNG”,  artegic is establishing a new strategic approach model in addition to its technical planning and integration of online CRM and marketing automation solutions. To do this, artegic is stepping up and recruits senior expert Thomas…

artegic Study: Retail can’t do without mobile – email marketing continues to be the front runner

Online shopping via mobile terminal devices will be the norm in the medium term, according to 60.1 % of German retail companies questioned in artegic’s current study “Online Dialogue Marketing in Retail 2016”. More than half of the companies believe that the turnovers from m-commerce and e-commerce will equalise. Front runner among the online channels…

New International Business Development Manager Edward Kaul to Drive artegic’s International Expansion Forward

Online CRM provider artegic AG is accelerating the expansion of its international activities. New International Business Development Manager, Edward Kaul (43), will be looking after the consulting and support of customers in the international market. American Edward Kaul has worked in the automotive industry and with international consulting companies. He brings his broad expertise in…

Determining Efficiency in Email Marketing

Results and expenditure of email marketing campaigns are often not directly related. One of the reasons is that companies often only focus on coverage and image. However, efficient email marketing requires – as every other marketing discipline – planning and control. Targets must be set and operationalised in measurable values. Email marketing offers a large…

Marketing engineering at the dmexco 2014

From 10th- 11th September, the expo centre Cologne will host the dmexco, one of the worldwide most important industry exhibitions for digital economy. This years, online CRM technology and consulting provider artegic AG will demonstrate at stand 42/44 in hall 7 how marketing engineering – the integration of IT and marketing – enables more effective…