Online CRM technology and consulting provider artegic AG is joining the Direct Marketing Association (DMA). With over 1000 members, the DMA has been the largest organisation for data-driven dialogue marketing in the UK since 1992. Its members include agencies, dialogue marketing specialists and Blue Chips, such as BT, Sainsbury’s and Lloyds TSB. artegic AG supports…
Establishing a single customer view at each touchpoint breaks with the traditional perspective of focussing on one marketing channel and puts the user – who no longer differentiates between different channels – at the very centre. Legal Big Data is shifting the focus from data collection to legally-compliant data use. Marketing engineering refers to the…
According to the recent study by management consultant Capgemini “Cars Online”, email marketing is the most important tool for customer retention and repurchase in the automotive market. The automotive sector stands out through its very long customer lifecycle phases. As a high-involvement product, the purchase of a car is usually preceded by an extensive interest…
6 in 10 marketers believe that a switch from the double opt-in procedure to an opt-out procedure would have a damaging effect on the channel email marketing. This is the conclusion of a current study by artegic AG. 72.2% believe that the change to the opt-out procedure would have a negative effect on the acceptance…
Big Data is currently a hot topic. In the digital economy, Big Data has become an essential value-adding factor which can hardly be ignored by a company. However, the collection and processing of large data amounts is subject to a number of legal regulations, especially in a commercial environment. The reknowned international law firm Bird&Bird…
Online CRM technology and consulting provider artegic AG was presented with the ECO Internet Award in the category “Email Marketing”. The company received the award for its real time marketing automation technology for the control of lifecycle communication based on context and response data analysis in real time. With this award, the ECO Association honours…
Online CRM technology and consulting provider artegic AG has appointed Frank Michael (47) as a COO/CFO Board Member from 30th January 2015. Michael has a solid background in IT consulting and software as a service business. After having been a board member of CONET AG and CFO of GlobalPark AG, Michael held the position as…
On 16th and 17th of September, Expo Cologne again welcomes one of world’s most important digital economy trade fairs: the dmexco. Online CRM technology and consulting provider artegic will be there again, celebrating its 10th company anniversary in hall 7, stand A040/A042. artegic’s focus at the fair this year will be real time marketing automation.…
artegic’s Real-time Marketing Automation Technology received the award in the category “Best New Product or Service of the Year – Software – Marketing/Public Relations Solution”. This comes shortly after the real time marketing automation technology received the ECO Internet Award 2015. This award again demonstrates artegic is internationally a leader of innovation in this sector.…
Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also…