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Daily Archives: 18. March 2022

artegic AG Blog

Turning users into customers in B2B – from lead nurturing to lead scoring and routing

AnalyticsBy Marie Afschrift18. March 2022

The article Higher Return on Investment Through Successful Lead Nurturing in Email Marketing deals with the development of users in B2B into prospective customers, using individualised email marketing in the customer lifecycle, i.e. lead nurturing. The next step consists in rating the potential of a user – lead scoring –…

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