apetito group expands digital customer communication with ELAINE Online Direct Marketing.

Bonn/Rheine – fro­zen foods sup­plier ape­ti­to plans to base its email custo­mer dia­lo­gue on the ELAI­NE Online Direct Mar­ke­ting Tech­no­lo­gy sup­plied by Ger­man online CRM ser­vice pro­vi­der artegic. It aims to impro­ve custo­mer com­mu­ni­ca­ti­ons with a more pre­ci­se indi­vi­dua­li­sa­ti­on accord­ing to the inte­rest pro­files of its sub­scri­bers. Pro­s­pect acqui­si­ti­on will the­re­fo­re be expan­ded and custo­mer loyal­ty will be enhan­ced. New com­mu­ni­ca­ti­on plat­forms were imple­men­ted for the sec­tors of collec­tive and indi­vi­du­al cate­ring, as well as for online shops. Emails are sent via artegic’s ECO-cer­ti­fied ELAI­NE plat­form.

Over a mil­li­on peop­le con­su­me food from ape­ti­to dai­ly, which makes this pionee­ring com­pa­ny in the fro­zen food indus­try one of the mar­ket lea­ders in collec­tive cate­ring and the end-con­su­mer mar­ket. apetito’s appro­xi­mate­ly 7000 employees deli­ver a food ran­ge of more than 2500 menus and menu com­pon­ents, pro­du­cing an annu­al tur­no­ver of more than half a bil­li­on Euros (as of 2006).