artegic and RTL Interactive received an International Business Award in Gold

Medi­en­grup­pe RTL Deutsch­land and artegic win pres­ti­gious award in the cate­go­ry “Mar­ke­ting Cam­pai­gn of the Year”

Medi­en­grup­pe RTL Deutsch­land the digi­tal CRM tech­no­lo­gy pro­vi­der artegic got the Inter­na­tio­nal Busi­ness Award in Gold for the TV NOW  custo­mer acqui­si­ti­on cam­pai­gn for the best cam­pai­gn of a media com­pa­ny. The video on demand ser­vice TV of the media has been bund­ling the eight free TV chan­nels of the com­pa­ny sin­ce March 2016. Tog­e­ther with artegic, the sub­si­dia­ry of Medi­en­grup­pe RTL – RTL inter­ac­tive recei­ves the “Mar­ke­ting Cam­pai­gn of the Year – Media Com­pa­nies” award. The two com­pa­nies had imple­men­ted an inten­si­ve digi­tal custo­mer acqui­si­ti­on cam­pai­gn in the launch pha­se of TV NOW. Every year, a high pro­fi­le, inter­na­tio­nal jury, among others from Aus­tra­lia, the USA, Chi­na and South Afri­ca, gives the Inter­na­tio­nal Busi­ness Award to the best mar­ke­ting cam­pai­gns of the year. The Inter­na­tio­nal Busi­ness Award is alrea­dy the fourth award for the cam­pai­gn, fol­lo­wing the Ger­man Ste­vie Award 2017, the Email Award 2017 and the Best Use of Fast­Stats Award.

International Business Award 2017 Gold

Inter­na­tio­nal Busi­ness Award 2017 Gold

The core of the award-win­ning cam­pai­gn of the RTL Medi­en­grup­pe was a mul­ti-sta­ge email cam­pai­gn for the acqui­si­ti­on of new custo­mers with part­ly auto­ma­ted mul­ti­va­ria­te tests with more than 150 com­mu­ni­ca­ti­on vari­ants. Nume­rous para­me­ters iden­ti­fied suc­ces­si­ve­ly the rele­vant cri­te­ria to custo­mer acqui­si­ti­on. The goal was to inform exis­ting email con­tac­ts about the advan­ta­ges of the TV NOW Plus sub­scrip­ti­ons and con­vin­ce them of the pro­gram. The cam­pai­gn intro­du­ced a new, paten­ted solu­ti­on deve­lo­ped by artegic for the effi­ci­ent con­trol of mul­ti­va­ria­te opti­mi­za­ti­on. The method is based on arti­fi­ci­al intel­li­gence and uses the latest “Design of Expe­ri­ment” methods.

“Direct con­tact with users via CRM is an important part of the suc­cess of TV NOW. From the begin­ning, artegic has sup­por­ted us with their expe­ri­ence, not only in the field of exper­ti­se in digi­tal custo­mer com­mu­ni­ca­ti­on but also with the necessa­ry tech­ni­cal solu­ti­on com­pe­tence. The custo­mer win­ning cam­pai­gn of the TV NOW por­tal was very suc­cess­ful. We are delight­ed that this achie­ve­ment is now under­li­ned by the Inter­na­tio­nal Busi­ness Award “, Robert Dube, Head of Video on Demand at RTL inter­ac­tive, sum­ma­ri­zed the coope­ra­ti­on of the TV NOW launch cam­pai­gn.

“The pro­ject is a good examp­le of how intel­li­gent opti­mi­za­ti­on can lead to very signi­fi­cant increa­ses in out­co­me. By focu­sing on the most important, decisi­ve para­me­ters, you can redu­ce com­ple­xi­ty, and get the full poten­ti­al of mul­ti­va­ria­te tests. We are delight­ed that RTL inter­ac­tive is not only a very exci­ting app­li­ca­ti­on for custo­mer-centric CRM but also they use the latest opti­mi­za­ti­on methods that will bring inno­va­ti­ve and mea­sur­a­b­ly bet­ter results for many future app­li­ca­ti­ons. The fact that we have now recei­ved the fourth over­all award for this cam­pai­gn with the Inter­na­tio­nal Busi­ness Award con­firms that we are con­ti­nuing to dri­ve custo­mer cen­tra­li­ty in digi­tal direct mar­ke­ting for­ward by inno­va­ti­ve methods, “said Ste­fan von Lie­ven, CEO of artegic AG.