artegic Becoming a Member of the Direct Marketing Association

Online CRM tech­no­lo­gy and con­sul­ting pro­vi­der artegic AG is joi­ning the Direct Mar­ke­ting Asso­cia­ti­on (DMA).

With over 1000 mem­bers, the DMA has been the lar­gest orga­ni­sa­ti­on for data-dri­ven dia­lo­gue mar­ke­ting in the UK sin­ce 1992. Its mem­bers inclu­de agen­ci­es, dia­lo­gue mar­ke­ting spe­cia­lists and Blue Chips, such as BT, Sainsbury’s and Lloyds TSB.

artegic AG sup­ports com­pa­nies in the con­struc­tion of loy­al and pro­fi­ta­ble B-to-B and B-to-C custo­mer rela­ti­ons via online chan­nels. Our ser­vice port­fo­lio inclu­des stra­te­gic con­sul­ting, tech­no­lo­gy and busi­ness ser­vices for CRM and dia­lo­gue mar­ke­ting via email, mobi­le and soci­al media.
With its online CRM tech­no­lo­gy ELAI­NE FIVE, artegic offers a uni­que high-per­for­mance solu­ti­on for the com­pre­hen­si­ve rea­li­sa­ti­on of cam­pai­gns, as well as mar­ke­ting auto­ma­ti­on based on self-shar­pe­ning ana­ly­ti­cal custo­mer pro­files. artegic has recei­ved several awards for its trend-set­ting imple­men­ta­ti­on of data pri­va­cy requi­re­ments, inclu­ding the eco Award, the cased Secu­ri­ty Award and the Mar­ke­ting­S­her­pa Award.

As an asso­cia­ted com­pa­ny of the Fraun­ho­fer Gesell­schaft, artegic draws on the know-how of the lat­ter, as well as the exper­ti­se from long-stan­ding best prac­tice with renow­ned cli­ents, such as BMW, PAY­BACK, ASUS, CAN­YON, HYUN­DAI, Ticket­mas­ter and the Ger­man Federal Minis­tries of Finan­ce and Jus­ti­ce.

“As a mem­ber of the DMA, artegic AG is part of a bur­geo­ning indus­try com­mu­ni­ty that pla­ces a pre­mi­um on inno­va­ti­ve, crea­ti­ve and respon­si­ble mar­ke­ting. We are glad to wel­co­me a com­pa­ny which sha­res our view, that the custo­mers must always be put at the heart of one-to-one com­mu­ni­ca­ti­ons, to give cli­ents the rich bene­fits of a rele­vant, wel­co­med and effec­tive rela­ti­ons­hip with each of their indi­vi­du­al custo­mers,”, says Tej Daf­fu, Head of Mem­bership, DMA.

“artegic has been dealing with the poten­ti­als and chal­len­ges of data-dri­ven dia­lo­gue mar­ke­ting in inter­na­tio­nal mar­kets for years. The Bri­tish Direct Mar­ke­ting Asso­cia­ti­on is one of the most important orga­ni­sa­ti­ons dealing with data-dri­ven dia­lo­gue mar­ke­ting. We are loo­king for­ward to our col­la­bo­ra­ti­on,” says Edward Kaul, Coun­try Mana­ger UK, artegic AG.