artegic bundles strategic consulting in new business division and brings ex-Telekom CRM head Thomas Peschke on board

Online CRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic AG forms a new busi­ness divi­si­on for stra­te­gic con­sul­ting. Under the name “XMKTNG”,  artegic is estab­li­shing a new stra­te­gic approach model in addi­ti­on to its tech­ni­cal plan­ning and inte­gra­ti­on of online CRM and mar­ke­ting auto­ma­ti­on solu­ti­ons. To do this, artegic is step­ping up and recruits seni­or expert Tho­mas Peschke. Tho­mas (43) was pre­vious­ly CRM Mana­ger at Tele­kom Ger­ma­ny and in char­ge of Per­mis­si­on Mar­ke­ting.

Com­pa­nies reco­gnise the need for high­ly respon­si­ve, indi­vi­du­al and effec­tive mar­ke­ting as an ans­wer to gro­wing custo­mer demands and increa­sing com­ple­xi­ty in dyna­mic mar­kets. More than ever, custo­mers are expec­ting to be addres­sed with rele­vant con­tent through per­so­nal con­tact points. Com­pa­nies must deve­lop a pre­ci­se custo­mer under­stan­ding and long-term, sustainab­le rela­ti­ons­hip. Big Data, Custo­mer Intel­li­gence, Soci­al CRM and Cross Chan­nel Custo­mer Jour­ney are the key­words for this. Howe­ver, in day-to-day cor­po­ra­te prac­tice, the­se needs often face a num­ber of ope­ra­ti­ve and tech­ni­cal obsta­cles. And at the same time, the pres­su­re for results, time and cost increa­ses.

New methodology helps companies to achieve more results with less operative effort

artegic aims to estab­lish sta­te of the art mar­ke­ting approa­ches in a tar­ge­ted and pro­ven way, true to the company’s visi­on “Enab­ling Mar­ke­ting Excel­lence Online”.  The new­ly for­med busi­ness divi­si­on com­bi­nes the expe­ri­ence of artegic AG from a lar­ge num­ber of inter­na­tio­nal pro­jec­ts encom­pas­sing dif­fe­rent sec­tors with a new approach model. Under the name XMKTNG, artegic pres­ents the metho­do­lo­gy, which will lead com­pa­nies to Mar­ke­ting Excel­lence Online in four pha­ses. The focus is busi­ness model-spe­ci­fic, prac­ti­cal and tar­get-ori­en­ted deve­lop­ment.
“Iden­ti­fy­ing spe­ci­fic com­pa­ny poten­ti­als, deri­ving quick wins and mea­su­res, imple­men­ting them in a tar­ge­ted way and estab­li­shing sui­ta­ble pro­ces­ses: with XMKTNG, we pro­vi­de the spe­ci­fic direc­tions. Decisi­ve is the cor­rect choice and deve­lop­ment of busi­ness rele­vant action opti­ons through a bet­ter under­stan­ding of inter­de­pen­den­ci­es. By using pre­ci­se mar­ke­ting mea­su­res from best prac­tice, effi­ci­en­cy can be increa­sed. The important thing is to lower the ope­ra­ti­ve effort through auto­ma­ti­ons and pro­cess opti­mi­sa­ti­on at the same time. Suc­cess­ful mar­ke­ting with more effi­ci­ent use of tools, in brief: Mar­ke­ting Excel­lence Online. “This is our goal”, exp­lains Tho­mas Peschke, Direc­tor of Custo­mer Stra­te­gy at artegic AG.
“With the new busi­ness divi­si­on, we bund­le our exper­ti­se and offer a power­ful and focus­sed approach, which is new in the mar­ket. I am glad that we have found the right per­son in Tho­mas Peschke”, says Ste­fan von Lie­ven, artegic CEO.

About Thomas Peschke

Tho­mas Peschke last worked as CRM Head for Per­mis­si­on Mar­ke­ting at Tele­kom Ger­ma­ny. Tho­mas has pre­vious­ly held several posi­ti­ons at Telecom, e.g. in Ope­ra­tio­nal Mar­ke­ting, Busi­ness Deve­lop­ment, E-com­mer­ce, Pro­duct Manage­ment, Com­mer­ci­al Manage­ment B2B, Com­mu­ni­ca­ti­ons and Agen­cy Manage­ment. In par­ti­cu­lar, in Dia­lo­gue Mar­ke­ting, Tho­mas can look back at 10 years of suc­cess.