The email marketing and marketing automation provider artegic AG receives the Gold International Business Award in the category “Marketing/Public Relations Solution” for the ELAINE Transactional Message Hub.

Transactional emails (such as order confirmations or digital invoices) are the most important touchpoint in digital dialog with customers. Nevertheless, 65 percent of email marketers do not fully realize the marketing and service potential of transactional emails. The main reason for this is that transactional emails are often sent from backend systems that do not allow customization of transactional emails (for example, store or ERP). With the ELAINE Transactional Message Hub, email marketers can leverage the potential of transactional emails without having to customize their other backend systems.

The ELAINE Transactional Message Hub automatically converts transactional emails from other systems into high-quality emails based on freely customizable HTML templates. With the ELAINE Transactional Message Hub, email marketers can also

  • automatically integrate cross-sells and upsells into transactional emails,
  • individualize transactional emails with all available data,
  • se transactions as triggers for automated marketing campaigns,
  • ensure the delivery of your transactional emails,
  • guarantee freedom from errors through automated quality checks,
  • optimize transactional emails through testing,
  • track all KPIs that you can also track for marketing emails,
  • integrate data, content, etc. from all backend systems.

For this, the ELAINE Transactional Message Hub was awarded the Gold International Business Award in the category “Marketing/Public Relations Solution”.

“A very impressive solution for optimizing transactional emails and improving the customer experience. You do wonders for companies!” said the jury of the International Business Awards about artegic and the ELAINE Transactional Message Hub. The International Business Award, presented each year by a distinguished international jury, recognizes the best products of the year. 

More about the ELAINE Transactional Message Hub

For more information on the ELAINE Transactional Message Hub, please visit https://www.artegic.com/elaine/transactional-mails/