artegic is the first to provide Marketing Automation for WhatsApp

Online CRM tech­no­lo­gy and con­sul­ting pro­vi­der artegic AG expands its deli­very net­work with a messa­ging ser­vice for Whats­App. WhatsApp’s 500 mil­li­on users make it num­ber one in the mobi­le messa­ging mar­ket, fol­lo­wed by Chi­ne­se pro­vi­der WeChat with almost 400 mil­li­on mon­th­ly users.

The new messa­ging inter­face allows the sen­ding and recei­ving of Whats­App messa­ges. Reci­pi­ents can be tar­ge­ted via SMS or Whats­App accord­ing to their pre­fe­ren­ces, con­text, news con­tent or use beha­viour. A user’s respon­se can auto­ma­ti­cal­ly trig­ger a reac­tion, which has been pre­de­fi­ned wit­hin the mar­ke­ting auto­ma­ti­on func­tion – ana­lo­gous to SMS. With its ELAI­NE Cam­pai­gn­De­si­gner artegic pro­vi­des a gra­phic drag and drop edi­tor for com­plex and dyna­mi­cal mar­ke­ting cam­pai­gns in real-time.

Fur­ther­mo­re, the ELAI­NE ® Online Dia­lo­gue CRM with its Pri­va­cy Admis­si­on Con­trol is the first tech­ni­cal solu­ti­on for messa­ging ser­vices to inclu­de a com­pre­hen­si­ve opt-in manage­ment for data pri­va­cy-com­pli­ant dia­lo­gue mar­ke­ting. The new ser­vice sup­ports the ser­vice and tran­sac­tion com­mu­ni­ca­ti­on, as well as the “No Ads Poli­cy” of Whats­App.

“Messa­ging ser­vices have recent­ly seen a clear increa­se. Espe­ci­al­ly young tar­get groups now use ser­vices, such as Whats­App signi­fi­cant­ly more fre­quent­ly than SMS. In order to reach custo­mers at all touch­points in the digi­tal lifec­f­y­cle, it is important to inte­gra­te all new com­mu­ni­ca­ti­on paths, users are choo­sing”, says Ste­fan von Lie­ven, CEO, artegic AG.