artegic supplies email marketing technology for the city of Berlin’s international marketing campaign

Berlin’s “be Ber­lin” brings you the online sto­ries of the capital’s peop­le per email into your home, thanks to the ELAI­NE tech­no­lo­gy.

On 11 March 2008, Berlin’s mayor laun­ched the capital’s new cam­pai­gn “be Ber­lin”. Core ele­ment is an online plat­form for the exchan­ge of sto­ries and anec­do­tes about Ber­lin writ­ten by Berlin’s own resi­dents. In pha­se one, all Ber­li­ners were invi­ted to publish their sto­ries about the capi­tal in the online com­mu­ni­ty. This com­mu­ni­ty was then expan­ded by email sup­por­ted com­mu­ni­ca­ti­on and news­let­ter mar­ke­ting via artegic’s ELAI­NE PX online direct mar­ke­ting tech­no­lo­gy.