Berlin’s “be Berlin” brings you the online stories of the capital’s people per email into your home, thanks to the ELAINE technology.
On 11 March 2008, Berlin’s mayor launched the capital’s new campaign “be Berlin”. Core element is an online platform for the exchange of stories and anecdotes about Berlin written by Berlin’s own residents. In phase one, all Berliners were invited to publish their stories about the capital in the online community. This community was then expanded by email supported communication and newsletter marketing via artegic’s ELAINE PX online direct marketing technology.