artegic’s Real Time Marketing Automation Receives ECO Internet Award 2015

Online CRM tech­no­lo­gy and con­sul­ting pro­vi­der artegic AG was pre­sen­ted with the ECO Inter­net Award in the cate­go­ry “Email Mar­ke­ting”. The com­pa­ny recei­ved the award for its real time mar­ke­ting auto­ma­ti­on tech­no­lo­gy for the con­trol of lifecy­cle com­mu­ni­ca­ti­on based on con­text and respon­se data ana­ly­sis in real time. With this award, the ECO Asso­cia­ti­on hono­urs com­pa­nies of the inter­net sec­tor which enrich the mar­ket with inno­va­ti­ve pro­duc­ts or ser­vices.

Digi­tal dia­lo­gue mar­ke­ting is in a rapid evo­lu­ti­on. Tra­di­tio­nal con­cepts are unab­le to pro­vi­de com­pre­hen­si­ve solu­ti­ons in the fields of real­time capa­bi­li­ty, con­text sen­si­ti­vi­ty, data pri­va­cy-com­pli­ant beha­viou­ral pro­filing or sta­te of the art chan­nels such as Whats­App.
With its real time mar­ke­ting auto­ma­ti­on tech­no­lo­gy, artegic has deve­lo­ped the first solu­ti­on which faces and sol­ves all four essen­ti­al chal­len­ges in digi­tal lifecy­cle dia­lo­gue mar­ke­ting. The com­pa­ny has been nomi­na­ted with the ECO Award in the cate­go­ry “Email Mar­ke­ting”.

Core Features of artegic’s Real Time Marketing Automation

artegic has deve­lo­ped an inno­va­ti­ve solu­ti­on in order to face the requi­re­ments on effec­tive mar­ke­ting com­mu­ni­ca­ti­on in the digi­tal lifecy­cle. The solu­ti­on inclu­des four core fea­tures:

Gra­nu­lar com­mu­ni­ca­ti­on mea­su­res are auto­ma­ted indi­vi­dual­ly for each user based on his respon­se and are run in real time.
Con­tent will be dyna­mi­cal­ly adap­ted to the rele­vant con­text at the time of use: indi­vi­du­al con­tent e.g. based on loca­ti­on, wea­ther, posi­ti­on in the custo­mer lifecy­cle or ter­mi­nal device pro­per­ties.
In addi­ti­on to email, other new chan­nels such as Whats­App or mobi­le push messa­ges can be inte­gra­ted in a geo-fen­cing con­text.
Real time respon­se data will be collec­ted, pro­ces­sed and stored ful­ly com­pli­ant with data pro­tec­tion laws.

“We are hap­py that we could con­vin­ce the jury of the ECO Inter­net Awards with our solu­ti­on for real time mar­ke­ting auto­ma­ti­on. With our approach of inte­gra­ting the four essen­ti­al abi­li­ties of modern mar­ke­ting auto­ma­ti­on in one solu­ti­on, our solu­ti­on goes bey­ond the cur­r­ent­ly typi­cal cross-chan­nel cam­pai­gn manage­ment con­cepts.” says Ste­fan Mies, Mar­ke­ting & Part­nerships Mana­ger, about the real time mar­ke­ting auto­ma­ti­on solu­ti­on.