Even in the age of social media and other digital channels, email marketing remains one of the most effective methods of engaging with and reaching customers. But at a time when attention spans are short and competition for consumer attention is intense, marketers need to find creative ways to stand out from the crowd and…
The tracking of personal data on the internet is common worldwide and an important part of marketing measures. However, some companies collect considerably more data than is necessary. Apple now wants to decisively counter this phenomenon and will therefore introduce a new function with iOS 17 that will significantly strengthen data protection. Advertisers might not…
Surveys can be conducted for various purposes: Satisfaction surveys (asking for referrals), market research, data collection to individualise your cross-channel communication, etc. In our article, we show you how you can effectively use mobile channels to conduct surveys. Mobile channels are suitable for surveys in various contexts. They work especially well offline shortly after the…
“The item you want is currently out of stock” – this is certainly not the kind of message customers like to read. In the worst case, the customers look around in other shops or the order is simply forgotten. In our article, we show you the tricks you can use to avoid such churn. If…
We all know it. Every day we receive countless newsletters and promotional emails with seemingly unbeatable offers. With this flood of information and overflowing inboxes, it is important to stand out from the crowd. Within seconds, recipients decide whether to open your email or not. In many cases, optimising subject lines can therefore have a…