In the world of digital marketing, customer engagement has become a key component for the success of brands. It is no longer just about reaching potential customers, but rather about building and maintaining a relationship with them. It is crucial for marketers to understand the dynamics of customer engagement and develop effective strategies to reach…
There are many factors to consider in email design. But do you also consider accessibility in your email marketing? Worldwide around 650 million people have a disability, approx. 246 million of them are blind or visually impaired. Through barrier-free design, these people can also use your newsletters, transactional emails and other marketing emails. But not…
Use the power of your logos in email marketing, too. Hardly anyone in the world doesn’t know the three stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Using trustedDialog and/or BIMI (Brand Indicator for Message Identification) or VMCs (Verified Mark Certificates), you can display your logos already in the…
So far, email marketing has survived all market changes and has even been able to use them positively in most cases. Market figures show: Email marketing has experienced and It experienced and continues to experience a continuous upswing. But what opportunities, what gains, what developments and what changes will email marketing experience in the future?…
bank99, which belongs to the Austrian Post, relies on the ELAINE Customer Engagement Platform. bank99 uses ELAINE for email marketing activities at all relevant touchpoints in the banking customer lifecycle: address acquisition, newsletter mailing, onboarding of new users and customers, and numerous automated lead nurturing automations in sales. For bank99, email marketing is not only…
Gaining as many opt-ins as possible is a critical success factor in email marketing campaigns. However, the focus should also be on retaining existing contacts and preventing unsubscribes. In this post, you’ll find six tips for alternatives to unsubscribing. 1. Frequency There are various reasons why users unsubscribe from a newsletter. The most common…
A necessary part of opt-in acquisition is sending a double opt-in email. In this post, we show you how to increase the likelihood of an opening and confirmation of the user by announcing the double opt-in email, explaining the registration process and optimizing double opt-in-mails. 1. Announce double opt-in-mail Announcing the double opt-in email…
Generating as many opt-ins as possible for successful email marketing campaigns often requires creativity. In our last post we showed how to win opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. This time we are looking at address acquisition via affiliates, print and out of home. 1. Affiliates Affiliate marketing, using third party…
Email marketing is a classic in the digital dialog marketing of B2B companies, whether they are suppliers, mechanical engineering specialists or wholesalers. With the highest return on investment of all digital marketing channels, email marketing is an indispensable component in the digital marketing mix of B2B companies. In B2B, personal contact has a major role…
There are many ways to generate opt-ins for your email marketing through your own channels. We show you how to win additional opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. 1. Partnered newsletters & standalones Ads in a wide variety of formats can also be booked in thematically matching newsletters from other companies.…