Published on 1. March 2021 | Author Marie Afschrift
The new study Disruption – how the 2020 pandemic changed email shows the impact of the COVID-19 pandemic on email marketing in the short and long term. In addition to the developments that have occurred due ...... read more »
Published on 22. February 2021 | Author Sebastian Pieper
Has a user subscribed to your newsletter, you’ll assume that he is going to open it regularly and interact with it – ok, maybe not with every single issue. What about the inactive suscribers who haven’t ...... read more »
Published on 10. February 2021 | Author Marie Afschrift
Have you ever wondered how much worth your company’s mailing list is? This value is a great indicator for your email marketing’s success and for the valuation of future measures. For example, would it be worthwhile ...... read more »
Published on 2. February 2021 | Author Sebastian Pieper
Customers for whom a product from your company is too expensive do not buy it, postpone the purchase or, in the worst case, buy from the competition. In either case, the customer is lost, at least ...... read more »
Published on 20. January 2021 | Author Sebastian Pieper
If a customer is interested in a product in your shop that is currently out of stock, he will in the worst case buy from your competitors, if they also offer the product. Or he simply ...... read more »
Published on 15. January 2021 | Author Maximilian Hermann
In its latest edition of the “State of Email Engagement” study, Litmus has once again evaluated the state of engagement of email recipients. For this, they analysed more than 10 billion emails from anonymous recipients in ...... read more »
Published on 8. January 2021 | Author Maximilian Hermann
What has happened in the field of email marketing in 2020 and what is in store for the future? We’ve compiled some of the developments affecting email marketing in 2020 in an at-a-glance infographic. Report: 5 ...... read more »
Published on 22. December 2020 | Author Marie Afschrift
Test dispatches in email marketing are made by default. Every mailing is put to the acid test before the actual dispatch, to avoid typing errors, broken links or something similar. Probably every email marketer is familiar ...... read more »
Published on 16. December 2020 | Author Stefan von Lieven
Birthday mails are classics. Vouchers and congratulations for anniversary are a proven element that has become a standard in communication between customer and company. Whether by postal or electronic way, many companies make use of the ...... read more »
Published on 8. December 2020 | Author Sebastian Pieper
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best ...... read more »
Corona has changed email marketing
1. March 2021 | von
How to reactivate inactive newsletter subscribers
22. February 2021 | von
What’s the value of your mailing list?
10. February 2021 | von
Retain customers with price alert mails
2. February 2021 | von
Avoid customer churn with back-in stock alerts
20. January 2021 | von