Published on 19. March 2020 | Author Sebastian Pieper
Only 28 percent of the companies in the DACH region use marketing automation systems. This is the result of the current study “Marketing Automation in DACH” by the Institute for Sales and Marketing Automation. Although 42 ...... read more »
Published on 16. March 2020 | Author Marie Afschrift
Email marketing offers one great advantage: all reactions (openings, clicks, conversions, SWYN etc) can be measured accurately for each user. Due to their measurability mailings can be analyzed accurately. You can test what factor in what ...... read more »
Published on 19. February 2020 | Author Sebastian Pieper
Email marketing is the digital marketing instrument with the highest ROI and the most optimization possibilities. Mostly the conversion rate, the click rate or the opening rate are optimized. However, before all these measures take effect, ...... read more »
Published on 11. February 2020 | Author Sebastian Pieper
Thinking about individualization, many marketers have the implemetation of a 360° customer view, the analysis of user-related data, and the personalized customization of selected offers on the basis of the analysis results in mind. This process ...... read more »
Published on 4. February 2020 | Author Marie Afschrift
Call-to-action elements (usually flashy buttons) are often the final trigger in marketing to get a user to make a purchase, register, or take some other action. Or they serve to guide the user across several touchpoints ...... read more »
Published on 24. January 2020 | Author Maximilian Hermann
We took the time to look back at the ecommerce year 2019 and summarized 10 important facts in a comprehensive infographic.... read more »
Published on 17. January 2020 | Author Maximilian Hermann
We took a look back at the mobile marketing year 2019 and summarized 10 important mobile marketing facts 2019 in a comprehensive infographic. Download: 12 tips for email marketing in e-commerce To receive the download, please ...... read more »
Published on 15. January 2020 | Author Maximilian Hermann
We took a look back at the marketing automation year 2019 and summarized 10 important marketing automation facts 2019 in a comprehensive infographic. Download: 13 tips for email marketing in B2B To receive the download, please ...... read more »
Published on 13. January 2020 | Author Marie Afschrift
Both email marketing and social media marketing are important channels in a company’s marketing mix. Both groups, newsletter subscribers and social media followers, are interested in your brand and/or product. Not only do they want to ...... read more »
Published on 10. January 2020 | Author Maximilian Hermann
We took a look back at the social media marketing year 2019 and summarized 10 important social media marketing facts 2019 in a comprehensive infographic. Download In our whitepaper “12 Tips for e-mail marketing in e-commerce” ...... read more »
Marketing automation: status quo and advantages
19. March 2020 | von
What can testing achieve in email marketing?
16. March 2020 | von
3 tips for better deliverability in email marketing
19. February 2020 | von
Individualization with less effort – integrate user data directly into messages
11. February 2020 | von
Using Call-to-Action correctly in marketing
4. February 2020 | von