Published on 22. July 2021 | Author Lea Diana
With Marketing automation you increase the efficientcy of your campaigns and also the number of potential customers many times over. But marketing technology stacks can be very complex and thereby unmanagable. There are many different systems ...... read more »
Published on 21. July 2021 | Author Marie Afschrift
The start of every online dialogue in email marketing is the opt-in. The generation of email marketing opt-ins, i.e. the obtaining of addresses, is therefore a key success factor. The more contacts that have agreed to ...... read more »
Published on 19. July 2021 | Author Marie Afschrift
Your website is still one of the most central contact points with interested users. So don’t miss to generate new email marketing opt-ins at this important contact point with your target group. You want to know ...... read more »
Published on 14. July 2021 | Author Lea Diana
Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers. This is the moment ...... read more »
Published on 1. July 2021 | Author Sebastian Pieper
Marketing Automation campaigns can be built to last ages. Once set up correctly, they run continuously and produce results without you having to intervene. What sounds like a perfect measure also has its pitfalls when Marketing ...... read more »
Published on 17. June 2021 | Author Sebastian Pieper
The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to ...... read more »
Published on 15. June 2021 | Author Sebastian Pieper
Satisfied customers are good customers. So why not ask about satisfaction? Take the opportunity to take care of the dissatisfied ones. Thank the satisfied ones and ask them to recommend you. In the example, a satisfaction ...... read more »
Published on 10. June 2021 | Author Sebastian Pieper
“How are your email marketing efforts impacting our business’ success? What was the gain from spending such a large portion of our budget? What do you plan to do to improve your numbers next year?” Mr. ...... read more »
Published on 9. June 2021 | Author Sebastian Pieper
If you want to cover every niche-use-case in your marketing automation campaigns, you will produce unnecessary effort as well as unrulable complexity. Therefore always start bottom-up with the most generic cases when you set up a ...... read more »
Published on 25. May 2021 | Author Sebastian Pieper
The more recipients your message reaches, the better. Marketing automation helps you to promote referrals in social media. By recipients recommending your content via social media you can extend your reach beyond your own distribution list ...... read more »
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