Published on 15. September 2020 | Author Maximilian Hermann
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far ...... read more »
Published on 9. September 2020 | Author Sebastian Pieper
Do you know the average click rate of your marketing and service emails? If not, you should find out quickly. After all, the click rate is one of the most important parameters for optimizing your email ...... read more »
Published on 31. August 2020 | Author Sebastian Pieper
Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips ...... read more »
Published on 25. August 2020 | Author Maximilian Hermann
The greatest recognition value for brands is offered by their logos. Hardly anyone in the world does not know the 3 stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Use ...... read more »
Published on 25. August 2020 | Author Maximilian Hermann
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Published on 12. August 2020 | Author Sebastian Pieper
Do you know how high the opening rates of your marketing and service emails are? If not, you should find out quickly. After all, the opening rate is one of the most important parameters for optimizing ...... read more »
Published on 10. August 2020 | Author Maximilian Hermann
Today, customers confront companies with increasing demands on the customer experience in digital dialogue marketing. They expect the desired information to be available anytime and anywhere, in line with their current needs. Customers are familiar with ...... read more »
Published on 4. August 2020 | Author Sebastian Pieper
If a customer is interested in a product in your shop that is currently out of stock, he will in the worst case buy from your competitors, if they also offer the product. Or he simply ...... read more »
Published on 4. August 2020 | Author Maximilian Hermann
The consent (opt-in) of a user to receive newsletters and marketing mails must be legally verifiable by the sender. Only the double-opt-in procedure is suitable for this purpose. The double opt-in procedure prevents a user from ...... read more »
Published on 20. July 2020 | Author Sebastian Pieper
Customers for whom a product from your company is too expensive do not buy it, postpone the purchase or, in the worst case, buy from the competition. In either case, the customer is lost, at least ...... read more »
Optimization – focus on testing instead of a 360° customer view
15. September 2020 | von
Optimize click rates in email marketing through testing
9. September 2020 | von
11 tips on how to avoid unwarranted spam classification
31. August 2020 | von
Use brand logos in email inboxes
25. August 2020 | von
Use an agile marketing approach to get results faster
25. August 2020 | von