Published on 24. July 2018 | Author Maximilian Hermann
Augmented Reality (AR) is a development that has been heard of for a long time and whose spread is now gaining momentum. This trend, often referred to in connection with virtual reality, is repeatedly praised by ...... read more »
Published on 20. June 2018 | Author Maximilian Hermann
If you look at the simple growth rates of this business model, the answer is quickly formulated. Statistics such as 3,000 percent increased web traffic in the last three years and 200 percent annual growth since ...... read more »
Published on 14. June 2018 | Author Sebastian Pieper
Many companies carry out parts of their digital dialogue marketing in cooperation with partners or marketing teams at different locations. One example is indirect communication via sales partners, e.g. legally independent dealers in retail or franchisees ...... read more »
Published on 14. May 2018 | Author Sebastian Pieper
BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates ...... read more »
Published on 8. May 2018 | Author Paula Schmidt-Lüer
No more marketing without IT. Whether digital dialogue marketing, data analytics, programmatic advertising, or other (digital) marketing disciplines – the challenges of digital transformation in marketing cannot be mastered without suitable technologies. There are two main ...... read more »
Published on 25. April 2018 | Author Sebastian Pieper
Today, consumers go through a completely different buying process than they used to one or two decades ago. Not only in B2C, customers are exposed to a variety of information at different touchpoints. In B2B, too, ...... read more »
Published on 24. April 2018 | Author Sebastian Pieper
People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily ...... read more »
Published on 26. March 2018 | Author Maximilian Hermann
Today, many apps offer the possibility to send push notifications to their users. There’s a multitude of different occasions for this. Receiving a message from a messenger app, important breaking news, app-internal behavior, or the current ...... read more »
Published on 22. March 2018 | Author Maximilian Hermann
We can tell you. Yes, it does! Last year, the use of emojis in e-mail campaigns increased by 775 percent, and even by 7,000 percent in terms of trigger mails¹. Two percent of all subject lines ...... read more »
Published on 5. March 2018 | Author Maximilian Hermann
In the recently published report MARKETER EMAIL TRACKER 2018, which is based on surveys conducted by DMA (Direct Marketing Association) UK, marketers are asked about their views on email marketing in terms of effectiveness, importance for ...... read more »
Augmented Reality and New Marketing Opportunities
24. July 2018 | von
Subscription Box Models – The New Stars in E-Commerce?
20. June 2018 | von
How to Enable Your Sales Partners to Digital Dialogue Marketing
14. June 2018 | von
Highest Data Protection Standards Realized – BMW Motorrad Case Study
14. May 2018 | von
Marketing Technology: Best of Breed or Single Vendor Solution?
8. May 2018 | von