Published on 6. May 2021 | Author Lea Diana
It is a typical online shop scenario: a customer leaves the filled shopping cart at the checkout shortly before hitting the final purchase button and thereby aborts the process. Abandoned shopping cart is the name of ...... read more »
Published on 5. May 2021 | Author Sebastian Pieper
A customer feels annoyed by one of your marketing automation campaigns, for instance a lead nurturing route in B2B, and wants to unsubscribe from it? That’s a bummer, but it happens. However, it does not have ...... read more »
Published on 29. April 2021 | Author Lea Diana
A newsletter can be a lot of work! All the things you have to think about: Is the imprint complete? Are the social media links correct? Is the logo in the right place? Where should the ...... read more »
Published on 23. April 2021 | Author Sebastian Pieper
Personalization or individualization, in other words the adaptation of communication to customers’ personal data, is closely related to marketing automation. But what happens when the required data is not available? Many marketers forget to set up ...... read more »
Published on 19. April 2021 | Author Lea Diana
Moving images are among the most attention-grabbing elements in email marketing. Animated GIFs offer the advantage that they are easy to implement and can be displayed in most email clients. In the article Choosing the Right Image ...... read more »
Published on 16. April 2021 | Author Marie Afschrift
What is taken for granted in email marketing is hardly ever done with transactional emails: tracking of reactions such as openings, clicks, conversions or SWYNs. Tracking and optimization of transactional emails is just as important as ...... read more »
Published on 15. April 2021 | Author Lea Diana
How do you reduce scattering losses in e-mail marketing? Through individualization? Generally, yes, but much simpler yet equally effective is the “classic” segmentation of your distribution lists into different target groups. In this article you will ...... read more »
Published on 8. April 2021 | Author Sebastian Pieper
A special feature of marketing automation campaigns is that they are usually not set and scheduled, but are rather controlled by triggers that are activated at different times for each customer. This leads to the risk ...... read more »
Published on 6. April 2021 | Author Sebastian Pieper
Transactional emails are the perfect occasion to make your customers additional offers matching the transaction. Cross-sells are offers that complement the product purchased, e.g. matching shoes to a dress, e-books to an e-book reader or day ...... read more »
Published on 24. March 2021 | Author Marie Afschrift
Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other ...... read more »
Emotion and service: winning back shopping cart abandoners with the right incentives
6. May 2021 | von
Prevent full unsubscriptions in email marketing
5. May 2021 | von
Email marketing made easy with newsletter templates
29. April 2021 | von
Avoid missing fallbacks in marketing automation
23. April 2021 | von
Using animated GIFs correctly in email marketing
19. April 2021 | von