Published on 9. September 2019 | Author Marie Afschrift
First impressions count. And this definitely applies to the subject lines of mailings as well. 47% of users state the subject line as the reason for opening an e-mail (source: Chadwick Martin Bailey). The subject line, ...... read more »
Published on 16. August 2019 | Author Maximilian Hermann
A self-service center is a personal area of a user on the website of a company where he can manage his profile. With the help of a self-service center, users of digital services can, for example, ...... read more »
Published on 1. August 2019 | Author Marie Afschrift
Did you know that an average of 39% of online-shop users don’t even take a look at any products and that only 12% put something in their cart? (source: freshrelevance) Most shop visitors browse, take a ...... read more »
Published on 31. July 2019 | Author Lisa Marie Lindemann
In a time of impressions and information flooding the internet it gets harder to focus a user’s attention on just one single thing for a moment. This is a challenge marketers all over the world face ...... read more »
Published on 16. July 2019 | Author Lisa Marie Lindemann
Email marketing is and remains one of the most efficient and promising channels through which companies communicate with prospects and customers. The email landscape is constantly changing: new clients and operating systems are emerging, existing ones ...... read more »
Published on 23. May 2019 | Author Lisa Marie Lindemann
Twitter is an extraordinary marketing tool. Marketers have always found new ways to use it to their advantage over the last years. What’s special about twitter is the real time factor in communicating. You type a ...... read more »
Published on 10. April 2019 | Author Lisa Marie Lindemann
With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. ...... read more »
Published on 28. March 2019 | Author Maximilian Hermann
Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of ...... read more »
Published on 22. March 2019 | Author Lisa Marie Lindemann
The phenomena of buyers who put products in their shopping carts but never end up buying it is omnipresent in the web shopping world. This has many reasons but it isn’t always easy to identify them ...... read more »
Published on 13. March 2019 | Author Maximilian Hermann
The slogan “Made in Germany” still stands for reliability and high-quality products worldwide. But “Made in Germany” is not only a seal of quality for materialist products; digital services and software also enjoy an excellent international ...... read more »
Eye catchers in the inbox: How subject lines can increase the opening rate
9. September 2019 | von
Advantages of a self-service center in email marketing
16. August 2019 | von
Browse abandonment email: How to turn „drop-outs“ into customers
1. August 2019 | von
Images in Email Marketing: How to choose the right graphic content for your campaign
31. July 2019 | von
Email Client Development
16. July 2019 | von