Published on 19. April 2021 | Author Lea Diana
Moving images are among the most attention-grabbing elements in email marketing. Animated GIFs offer the advantage that they are easy to implement and can be displayed in most email clients. In the article Choosing the Right Image ...... read more »
Published on 16. April 2021 | Author Marie Afschrift
What is taken for granted in email marketing is hardly ever done with transactional emails: tracking of reactions such as openings, clicks, conversions or SWYNs. Tracking and optimization of transactional emails is just as important as ...... read more »
Published on 15. April 2021 | Author Lea Diana
How do you reduce scattering losses in e-mail marketing? Through individualization? Generally, yes, but much simpler yet equally effective is the “classic” segmentation of your distribution lists into different target groups. In this article you will ...... read more »
Published on 8. April 2021 | Author Sebastian Pieper
A special feature of marketing automation campaigns is that they are usually not set and scheduled, but are rather controlled by triggers that are activated at different times for each customer. This leads to the risk ...... read more »
Published on 6. April 2021 | Author Sebastian Pieper
Transactional emails are the perfect occasion to make your customers additional offers matching the transaction. Cross-sells are offers that complement the product purchased, e.g. matching shoes to a dress, e-books to an e-book reader or day ...... read more »
Published on 24. March 2021 | Author Marie Afschrift
Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other ...... read more »
Published on 22. March 2021 | Author Sebastian Pieper
How much revenue you are losing everyday due to shopping cart abandonments? On average, over 60% of shopping carts are abandoned. With a marketing automation series, you can win some of them back. Marketing automation: reminder ...... read more »
Published on 17. March 2021 | Author Marie Afschrift
The more stakeholders are involved in your email marketing, the more complex the coordination between them usually is. In addition to creating clear responsibilities or transparent processes, you can also reduce this complexity by using stakeholder-specific ...... read more »
Published on 4. March 2021 | Author Sebastian Pieper
Ugly text mails or confusing, inflexible transactional mails? Do you suffer from the standard templates of your backend that were implemented at some point? Instead, use flexible HTML templates that you can customize yourself. Design your ...... read more »
Published on 1. March 2021 | Author Marie Afschrift
The new study Disruption – how the 2020 pandemic changed email shows the impact of the COVID-19 pandemic on email marketing in the short and long term. In addition to the developments that have occurred due ...... read more »
Using animated GIFs correctly in email marketing
19. April 2021 | von
Tracking and reporting of transactional mails
16. April 2021 | von
Using segmentation in email marketing
15. April 2021 | von
Avoid overlapping marketing automation campaigns
8. April 2021 | von
Integrate cross- & upsells in your transactional emails
6. April 2021 | von