Skip to content
  • Deutsch
DownloadsBlogNewsletter
artegic AG
We engineer success in digital CRM
artegic AG
  • ELAINE Software
    • High End Email Marketing
    • Marketing Automation
    • Transactional Emails
    • ELAINE Pricing
  • Marketing Engineering
    • Retail & E-commerce
    • B2B
    • Finance
    • Media
    • Automotive
  • Company
    • Data Protection & Data Security
    • Partners
  • Customers
  • Jobs
DEMO
  • ELAINE Software
    • High End Email Marketing
    • Marketing Automation
    • Transactional Emails
    • ELAINE Pricing
  • Marketing Engineering
    • Retail & Ecommere
    • B2B
    • Finance
    • Automotive
    • Media
  • Company
    • Data Protection & Data Security
    • Partners
  • Customers
  • Jobs
  • Blog
  • Downloads
  • Newsletter

The Marketing Engineers’ Blog

artegic blog

Are these the email marketing trends of 2023?

Data, KommunikationBy Mieke Afschrift6. January 2023

New year, new trends – new developments are also predicted for email marketing. Among the announced email marketing trends 2023, there are new topics this time, others look familiar. But even if a few of the trends 2023 don’t seem entirely new, they have adapted to the latest developments and…

READ MORE

Zero party data: new perspectives for your marketing

Data, DatenBy Mieke Afschrift28. October 2022

A sustainable customer relationship, a consistently positive customer experience, a perfect customer journey, being able to address users with the right content at the right moment – that’s what marketing teams strive for. Goals that remain unattainable without user data. But the end of third party data is coming, the…

READ MORE

Email apps are becoming online wallets

Communication, KommunikationBy Mieke Afschrift12. October 2022

Newsletter, private mail or transactional mail? Some email clients sort incoming messages directly into the right category. Because email apps and clients are becoming more and more comprehensive and powerful: providers are aggregating more and more capabilities into the clients and apps and offering services that go beyond reading and…

READ MORE

Gain more potential from loyalty programs – through automation

Communication, Practical TipsBy Sebastian Pieper28. September 2022

Loyalty programs are an effective tool to strengthen customer retention. This means a strong customer relationship and high customer satisfaction. Therefore, a well-established loyalty program that regularly activates and incentivizes customers can be a key competitive advantage today. In this article, we give an insight into the use of bonus…

READ MORE

Local marketing for insurance companies: Empowering agents to do their own email marketing

Communication, Practical TipsBy Sebastian Pieper27. September 2022

Insurance companies usually have the marketing power for extensive campaigns: Budget, personnel, technology. But they often lack a direct line to (potential) customers. This is provided by agencies, which in turn have no resources for their own marketing. How do you get both sides together? How can agencies use the…

READ MORE

Email will become the center of the current zero and first party data renaissance

Communication, DataBy Mieke Afschrift22. September 2022

Marketing without data has become almost unthinkable. But why is the use of third-party data problematic in the future and how can marketers still obtain data? Companies will probably have to build up their own databases. Email will play a major role in this. The relevance of data in marketing…

READ MORE

The customer experience between email, web and mobile is merging

Communication, KommunikationBy Mieke Afschrift25. August 2022

When do users experience a positive customer experience? One factor is seamless and consistent transitions between different digital channels. As a result, the user experience between email, web and mobile is becoming more and more merged. Email marketing is also getting in on the act and this fusion is changing…

READ MORE

The ten most important triggers for marketing automation mails

Communication, Practical TipsBy Mieke Afschrift11. August 2022

Birthday greetings, after-sales campaigns, welcome emails or back-in-stock alerts: all of these and many more are triggered emails that are sent via marketing automation, perfectly fitting to a specific event. The most diverse occasions can trigger those highly personalised mails. We present the ten most important triggers for marketing automation…

READ MORE

Show brand logos in email inboxes

Communication, Practical TipsBy Lea Diana27. July 2022

Use the power of your logos in email marketing, too. Hardly anyone in the world doesn’t know the three stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Using trustedDialog and/or BIMI (Brand Indicator for Message Identification) or VMCs (Verified Mark Certificates), you can display…

READ MORE

Interactive content will open up new areas of application for email

Communication, KommunikationBy Mieke Afschrift25. July 2022

With interactive content, email marketing is taking another important step into the future. Email clients are now increasingly allowing to the email what is already standard in other areas of the internet. This opens up new areas of application for email and might challenge email marketing (possibly in a technical…

READ MORE
→12345…
678910111213141516171819202122232425262728293031
32→
Search
Categories
  • Analytics(33)
  • Communication(190)
  • Data(101)
  • Practical Tips(142)
  • Process(20)
  • Research(24)
Contact us
+49 800 79 76 800
info@artegic.de
Contactform
Press

Follow us

Find us on:

Facebook page opens in new windowTwitter page opens in new windowLinkedin page opens in new windowXING page opens in new window

artegic supports climate protection projects

artegic newsletter
Sign up for our free Marketing Engineering Newsletter!
You will be redirected to a site with further information on our newsletter. Your registration will happen there!
artegic AG
  • Imprint
  • Privacy
Footer EN
Go to Top