Communication

dmexco 2017: New Ways in Marketing

Published on 5. October 2017 | Author Paula Schmidt-Lüer

This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, ...... read more »


Communication

„Uncreepy“ In-Store Communication

Published on 16. March 2017 | Author Stefan Mies

Walking around in stores on your own and communicating with no one was once. Meanwhile, customers even distinguish between “cool” and “creepy” in-store communication with companies in their stores. Especially the benefits and the degree of ...... read more »


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