Published on 17. June 2021 | Author Sebastian Pieper
The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to ...... read more »
Published on 15. June 2021 | Author Sebastian Pieper
Satisfied customers are good customers. So why not ask about satisfaction? Take the opportunity to take care of the dissatisfied ones. Thank the satisfied ones and ask them to recommend you. In the example, a satisfaction ...... read more »
Published on 10. June 2021 | Author Sebastian Pieper
“How are your email marketing efforts impacting our business’ success? What was the gain from spending such a large portion of our budget? What do you plan to do to improve your numbers next year?” Mr. ...... read more »
Published on 9. June 2021 | Author Sebastian Pieper
If you want to cover every niche-use-case in your marketing automation campaigns, you will produce unnecessary effort as well as unrulable complexity. Therefore always start bottom-up with the most generic cases when you set up a ...... read more »
Published on 25. May 2021 | Author Sebastian Pieper
The more recipients your message reaches, the better. Marketing automation helps you to promote referrals in social media. By recipients recommending your content via social media you can extend your reach beyond your own distribution list ...... read more »
Published on 12. May 2021 | Author Marie Afschrift
Not all your customers have subscribed to your newsletter. A newsletter or -mail marketing opt-in is the first step to develop customers in a targeted manner. For example, customers with an email marketing opt-in usually have ...... read more »
Published on 12. May 2021 | Author Sebastian Pieper
High data quality in the form of complete and up to date user profiles is important in marketing. However, important data is often missing or outdated. Automate the data update and completion! With marketing automation you ...... read more »
Published on 11. May 2021 | Author Lea Diana
Due to the constantly growing number of online offers and comparison possibilities, new strategies are needed today to encourage potential customers to make a purchase. Psychological sales tricks can make all the difference. After all, the ...... read more »
Published on 6. May 2021 | Author Lea Diana
It is a typical online shop scenario: a customer leaves the filled shopping cart at the checkout shortly before hitting the final purchase button and thereby aborts the process. Abandoned shopping cart is the name of ...... read more »
Published on 5. May 2021 | Author Sebastian Pieper
A customer feels annoyed by one of your marketing automation campaigns, for instance a lead nurturing route in B2B, and wants to unsubscribe from it? That’s a bummer, but it happens. However, it does not have ...... read more »
Triggerring of Follow-up campaigns
17. June 2021 | von
Use Marketing Automation for Surveys and Feedback
15. June 2021 | von
Evaluating and Optimizing Email Marketing Correctly
10. June 2021 | von
Marketing automation: Reduce efforts by bottom-up-planning
9. June 2021 | von
Recommendations via social media with marketing automation
25. May 2021 | von