Published on 20. January 2021 | Author Sebastian Pieper
If a customer is interested in a product in your shop that is currently out of stock, he will in the worst case buy from your competitors, if they also offer the product. Or he simply ...... read more »
Published on 15. January 2021 | Author Maximilian Hermann
In its latest edition of the “State of Email Engagement” study, Litmus has once again evaluated the state of engagement of email recipients. For this, they analysed more than 10 billion emails from anonymous recipients in ...... read more »
Published on 8. January 2021 | Author Maximilian Hermann
What has happened in the field of email marketing in 2020 and what is in store for the future? We’ve compiled some of the developments affecting email marketing in 2020 in an at-a-glance infographic. Report: 5 ...... read more »
Published on 22. December 2020 | Author Marie Afschrift
Test dispatches in email marketing are made by default. Every mailing is put to the acid test before the actual dispatch, to avoid typing errors, broken links or something similar. Probably every email marketer is familiar ...... read more »
Published on 16. December 2020 | Author Stefan von Lieven
Birthday mails are classics. Vouchers and congratulations for anniversary are a proven element that has become a standard in communication between customer and company. Whether by postal or electronic way, many companies make use of the ...... read more »
Published on 8. December 2020 | Author Sebastian Pieper
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best ...... read more »
Published on 7. December 2020 | Author Maximilian Hermann
As a supplier of fast-moving consumer products, it is not always easy to retain customers. Everywhere the competition is lurking and the customer only has to remember at the wrong time and in the wrong place ...... read more »
Published on 3. December 2020 | Author Stefan von Lieven
One of the great benefits of email marketing is the low degree of wastage. A user, who subscribes to your newsletter is most likely interested in your promotions or your company. However, if you only rely ...... read more »
Published on 2. December 2020 | Author Sebastian Pieper
Testing is one of the most effective, if not the most effective method for optimisation in email marketing. But how do you get meaningful results when testing different mail variants? What are meaningful results anyway? The ...... read more »
Published on 25. November 2020 | Author Sebastian Pieper
We have summarized the 5 most important digital marketing trends (+ a bonus trend) until 2022. For a more detailed description of the trends, download our trend report at the end of the article. Trend 1: ...... read more »
Avoid customer churn with back-in stock alerts
20. January 2021 | von
Results of Litmus’ “State of Email Engagement” study
15. January 2021 | von
Throwback: 10 email marketing facts 2020
8. January 2021 | von
Error-free newsletters: The complete checklist „Quality Assurance Email Marketing“
22. December 2020 | von
Special birthday emails via marketing automation
16. December 2020 | von