Published on 25. November 2020 | Author Sebastian Pieper
We have summarized the 5 most important digital marketing trends (+ a bonus trend) until 2022. For a more detailed description of the trends, download our trend report at the end of the article. Trend 1: ...... read more »
Published on 4. November 2020 | Author Stefan von Lieven
There is a variety of tips and guidelines to optimise email marketing in this blog. One of the best optimisation measures however remains simply to test what works best with users. We have compiled 50 factors ...... read more »
Published on 26. October 2020 | Author Maximilian Hermann
Interactivity is one of the most important success factors in digital marketing. Interactivity means that customers have to become active in order to reach the desired goal. Common examples of interactive content in digital dialogue marketing ...... read more »
Published on 19. October 2020 | Author Maximilian Hermann
Legal and political developments such as the GDPR, but also the increasing sensitivity of customers, make data protection and data security an increasingly important challenge for companies that process personal data for marketing purposes.But high standards ...... read more »
Published on 7. October 2020 | Author Sebastian Pieper
Testing is one of the most effective optimisation methods in email marketing. Let us introduce you to various testing procedures, from simple to complex. Split-Run (A/B-Tests) The split run is a very simple test procedure. As ...... read more »
Published on 29. September 2020 | Author Maximilian Hermann
Incentives can be an effective way to convince your users to subscribe to your newsletter. They can even help to attract new customers and generate additional revenue (e.g. free shipping for first orders). In this article ...... read more »
Published on 29. September 2020 | Author Maximilian Hermann
Artificial intelligence opens up new possibilities for optimization in digital dialogue marketing. AI processes help to identify the context in which a customer is currently using the product and to select the appropriate communication for this ...... read more »
Published on 15. September 2020 | Author Maximilian Hermann
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far ...... read more »
Published on 9. September 2020 | Author Sebastian Pieper
Do you know the average click rate of your marketing and service emails? If not, you should find out quickly. After all, the click rate is one of the most important parameters for optimizing your email ...... read more »
Published on 31. August 2020 | Author Sebastian Pieper
Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips ...... read more »
Summary: 5 digital marketing trends 2020-2022
25. November 2020 | von
50 Things You Can Test in Email Marketing
4. November 2020 | von
Interactive email marketing: rare but attention-grabbing
26. October 2020 | von
Data protection and data security – high standards lead to competitive advantages
19. October 2020 | von
Testing in email marketing – which methods are available
7. October 2020 | von