Published on 12. August 2020 | Author Sebastian Pieper
Do you know how high the opening rates of your marketing and service emails are? If not, you should find out quickly. After all, the opening rate is one of the most important parameters for optimizing ...... read more »
Published on 10. August 2020 | Author Maximilian Hermann
Today, customers confront companies with increasing demands on the customer experience in digital dialogue marketing. They expect the desired information to be available anytime and anywhere, in line with their current needs. Customers are familiar with ...... read more »
Published on 4. August 2020 | Author Sebastian Pieper
If a customer is interested in a product in your shop that is currently out of stock, he will in the worst case buy from your competitors, if they also offer the product. Or he simply ...... read more »
Published on 4. August 2020 | Author Maximilian Hermann
The consent (opt-in) of a user to receive newsletters and marketing mails must be legally verifiable by the sender. Only the double-opt-in procedure is suitable for this purpose. The double opt-in procedure prevents a user from ...... read more »
Published on 20. July 2020 | Author Sebastian Pieper
Customers for whom a product from your company is too expensive do not buy it, postpone the purchase or, in the worst case, buy from the competition. In either case, the customer is lost, at least ...... read more »
Published on 17. July 2020 | Author Sebastian Pieper
Trigger mails are sent automatically in response to events in the customer life cycle. Due to the direct reference to an event you have a particularly high relevance for your customers. We present five types of ...... read more »
Published on 15. May 2020 | Author Maximilian Hermann
Email is an integral, if not even the most important, channel for a company‘s internal communication. This is not only true for the communication of employees among each other, but also for the official internal company ...... read more »
Published on 11. May 2020 | Author Maximilian Hermann
You should always be attentive to the needs of your customers and obtain regular feedback. Improving in areas such as communication, customer service etc. is not an end in itself. Ultimately, these improvements can only be ...... read more »
Published on 19. March 2020 | Author Sebastian Pieper
Only 28 percent of the companies in the DACH region use marketing automation systems. This is the result of the current study “Marketing Automation in DACH” by the Institute for Sales and Marketing Automation. Although 42 ...... read more »
Published on 16. March 2020 | Author Marie Afschrift
Email marketing offers one great advantage: all reactions (openings, clicks, conversions, SWYN etc) can be measured accurately for each user. Due to their measurability mailings can be analyzed accurately. You can test what factor in what ...... read more »
Optimize opening rates in email marketing through testing
12. August 2020 | von
Realtime customer centricity – focus on the customer
10. August 2020 | von
Avoid customer churn with back-in stock alerts
4. August 2020 | von
8 tips to optimize the double opt-in process
4. August 2020 | von
Retain customers with price alert mails
20. July 2020 | von