Email Marketing is the most used digital marketing tool in German retail. In addition, it also plays a major role as a sales driver in email marketing. One in three retailers now generated a quarter of their online turnover via email marketing, compared to 2010 when it was only 5 %. (Source: Online Dialogue Marketing in Retail) So, how is email marketing doing in German retail? We have compiled 10 interesting facts for you.
One in three retailers generates a quarter of their online turnover via email marketing.
Top Online Marketing Tool:
8 in 10 online retailers focus on email marketing. More than half of the retailers without their own e-shop use email marketing.
More than a third (36.1%) of retailers already obtain consent for user-related profiling.
One in five B2B retailers, who are currently not using email marketing, are planing its future use.
Almost two thirds of all retailers would like to increase their investment in email marketing in the future.
63.3% of German retailers believe that the significance of email marketing will increase for retail.
78.9% will use mobile optimised emails in the future. Currently, it is only 28.6%.
Mobile on the Road:
Over half of mobile marketers in retail focus on mobile trigger emails.
Class not Mass:
Unsegmented mass emails are only used by 33.3% of retailers. However, the use of more sophisticated methods, such as lifecycle or customer intelligence emails is increasing.
Improved merging of data sources is the most important target in email marketing.