Published on 30. September 2013 | Author Stefan von Lieven
To synchronise email marketing and social media content in a way that they effectively complement and strengthen each other, is an important task in the online dialogue. Putting the communicated messages into a hierarchy, leading the ...... read more »
Published on 23. September 2013 | Author Stefan von Lieven
The use of email marketing implies the development of a clear and structured strategy. This includes the definition of concrete email marketing targets, which are to be reached through individual measures, e.g. newsletters, stand-alone campaigns or ...... read more »
Published on 16. September 2013 | Author Stefan von Lieven
Organisers of webinars, conferences and other B2B events are faced with a number of tasks: They must find prospective customers for the event, generate registrations, take care that the registered users actually attend the event, and ...... read more »
Published on 27. June 2012 | Author Stefan von Lieven
Email Marketing is an efficient tool in the digital marketing mix. However, you must bear in mind a few things, if you wish to use the pull potential of this tool. The following five tips will ...... read more »
Published on 28. January 2011 | Author Stefan von Lieven
In the past few months, email marketing has advanced to one of the most important marketing topics in business-to-business. In a current study by artegic of top 100 companies, almost three quarters (72%) see a rise ...... read more »
Published on 19. October 2010 | Author Stefan von Lieven
In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to lose sight of important targets. Many companies are infected by the general euphoria surrounding social media, ...... read more »
Published on 24. June 2010 | Author Stefan von Lieven
So-called social media is currently one of the hottest topics for media and trend forecasters. The fact is: according to a study by Nielsen, an increasing number of people worldwide spend more and more time in ...... read more »
Published on 16. April 2010 | Author Stefan von Lieven
The social media communications of companies and brands are currently still – despite the massive increase in importance – being carried out in a largely isolated manner, and focus on the mere distribution of information. ELAINE ...... read more »
Published on 4. October 2009 | Author Stefan von Lieven
Email-supported marketing offers a variety of benefits. Amongst the most important is the option of exact measurement and the possibility to specifically optimise campaigns. Instead of relying on a crystal ball or someone’s personal opinion, the ...... read more »
Published on 19. September 2009 | Author Stefan von Lieven
Users decide within seconds, whether an email is worth reading or not. Are you able to catch the reader’s attention during this brief window? We have compiled six tips for effective subject lines: Tackle curiosity First ...... read more »
Email marketing dispatch errors: do error-free newsletters exist?
27. November 2019 | von
The successful use of social proof in B2B marketing
8. November 2019 | von
When voice assistant software reads your emails to you
4. November 2019 | von
Use push notifications to improve engagement and increase customer loyalty
30. October 2019 | von
Eye catchers in the inbox: How subject lines can increase the opening rate
9. September 2019 | von