If your Marketing Automation system allows it, a marketing automation campaign can be as complex as you want. Theoretically, you could map your entire customer dialog with all use cases in one large marketing automation campaign.

But again, complexity can quickly become a killer if your campaigns lack focus. Automation should reduce complexity, not the other way around.

Therefore, focus on a single goal with each of your marketing automation campaigns or create a separate marketing automation campaign for each use case. In some cases, it can also make sense to split a single use case into different marketing automation campaigns if this reduces the complexity of handling.

Best-Practice:

This campaign focuses only on new customers. All other stages of the customer lifecycle are mapped in separate campaigns.

This Marketing Automation Campaign focuses only on one goal
This Marketing Automation Campaign focuses only on one goal

More marketing automation mistakes to avoid

A lack of focus in your marketing automation campaigns is just one marketing automation or email marketing mistake you should avoid. Find ten more common mistakes in our Checklist: 10 marketing automation mistakes you should avoid. To download the checklist, just click on the cover and fill in the form.

Thumb 10 marketing automation mistakes you should avoid
Checklist
10 marketing automation mistakes you should avoid
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