Published on 15. May 2020 | Author Maximilian Hermann
Email is an integral, if not even the most important, channel for a company‘s internal communication. This is not only true for the communication of employees among each other, but also for the official internal company ...... read more »
Published on 11. May 2020 | Author Maximilian Hermann
You should always be attentive to the needs of your customers and obtain regular feedback. Improving in areas such as communication, customer service etc. is not an end in itself. Ultimately, these improvements can only be ...... read more »
Published on 19. February 2020 | Author Sebastian Pieper
Email marketing is the digital marketing instrument with the highest ROI and the most optimization possibilities. Mostly the conversion rate, the click rate or the opening rate are optimized. However, before all these measures take effect, ...... read more »
Published on 4. February 2020 | Author Marie Afschrift
Call-to-action elements (usually flashy buttons) are often the final trigger in marketing to get a user to make a purchase, register, or take some other action. Or they serve to guide the user across several touchpoints ...... read more »
Published on 13. January 2020 | Author Marie Afschrift
Both email marketing and social media marketing are important channels in a company’s marketing mix. Both groups, newsletter subscribers and social media followers, are interested in your brand and/or product. Not only do they want to ...... read more »
Published on 10. January 2020 | Author Maximilian Hermann
We took a look back at the social media marketing year 2019 and summarized 10 important social media marketing facts 2019 in a comprehensive infographic. Download In our whitepaper “12 Tips for e-mail marketing in e-commerce” ...... read more »
Published on 20. December 2019 | Author Maximilian Hermann
We took a look back at the email marketing year 2019 and summarized 10 important email marketing facts 2019 in a comprehensive infographic. In our whitepaper “12 Tips for e-mail marketing in e-commerce” we have compiled ...... read more »
Published on 27. November 2019 | Author Marie Afschrift
Errors are annoying, to some embarrassing and happen to everyone once in a while, even to the biggest and most successful companies, even in email marketing. Everyone who sends out mailings, has noticed a mistake in ...... read more »
Published on 8. November 2019 | Author Maximilian Hermann
People like to orient themselves on what other people have already done or said. This also applies to purchasing decisions. So if a customer states that he has already noticed an offer, then the other can ...... read more »
Published on 4. November 2019 | Author Marie Afschrift
Microsoft’s Cortana, Apple’s Siri, Amazon’s Alexa or the Google Assistant: language assistants have long since found their way into our everyday lives. And, of course, the voice assistants also read out emails. For marketers in email ...... read more »
Tips for internal email marketing – Integration and Onboarding of new employees
15. May 2020 | von
Using SMS surveys for your marketing
11. May 2020 | von
Marketing automation: status quo and advantages
19. March 2020 | von
What can testing achieve in email marketing?
16. March 2020 | von
3 tips for better deliverability in email marketing
19. February 2020 | von