Published on 2. August 2021 | Author Lea Diana
Offer your products directly in the newsletter in a micro-shop. There your customers can for example select quantities or sizes of the products. The shopping cart with the product selection and the invoice amount is also ...... read more »
Published on 19. July 2021 | Author Marie Afschrift
Your website is still one of the most central contact points with interested users. So don’t miss to generate new email marketing opt-ins at this important contact point with your target group. You want to know ...... read more »
Published on 14. July 2021 | Author Lea Diana
Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers. This is the moment ...... read more »
Published on 17. June 2021 | Author Sebastian Pieper
The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to ...... read more »
Published on 25. May 2021 | Author Sebastian Pieper
The more recipients your message reaches, the better. Marketing automation helps you to promote referrals in social media. By recipients recommending your content via social media you can extend your reach beyond your own distribution list ...... read more »
Published on 12. May 2021 | Author Marie Afschrift
Not all your customers have subscribed to your newsletter. A newsletter or -mail marketing opt-in is the first step to develop customers in a targeted manner. For example, customers with an email marketing opt-in usually have ...... read more »
Published on 11. May 2021 | Author Lea Diana
Due to the constantly growing number of online offers and comparison possibilities, new strategies are needed today to encourage potential customers to make a purchase. Psychological sales tricks can make all the difference. After all, the ...... read more »
Published on 6. May 2021 | Author Lea Diana
It is a typical online shop scenario: a customer leaves the filled shopping cart at the checkout shortly before hitting the final purchase button and thereby aborts the process. Abandoned shopping cart is the name of ...... read more »
Published on 29. April 2021 | Author Lea Diana
A newsletter can be a lot of work! All the things you have to think about: Is the imprint complete? Are the social media links correct? Is the logo in the right place? Where should the ...... read more »
Published on 19. April 2021 | Author Lea Diana
Moving images are among the most attention-grabbing elements in email marketing. Animated GIFs offer the advantage that they are easy to implement and can be displayed in most email clients. In the article Choosing the Right Image ...... read more »
Integrate micro-shops for direct ordering in your newsletter
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Control your marketing automation campaigns centrally
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Detection of marketing contexts via transactional emails
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