Published on 6. May 2021 | Author Lea Diana
It is a typical online shop scenario: a customer leaves the filled shopping cart at the checkout shortly before hitting the final purchase button and thereby aborts the process. Abandoned shopping cart is the name of ...... read more »
Published on 29. April 2021 | Author Lea Diana
A newsletter can be a lot of work! All the things you have to think about: Is the imprint complete? Are the social media links correct? Is the logo in the right place? Where should the ...... read more »
Published on 19. April 2021 | Author Lea Diana
Moving images are among the most attention-grabbing elements in email marketing. Animated GIFs offer the advantage that they are easy to implement and can be displayed in most email clients. In the article Choosing the Right Image ...... read more »
Published on 16. April 2021 | Author Marie Afschrift
What is taken for granted in email marketing is hardly ever done with transactional emails: tracking of reactions such as openings, clicks, conversions or SWYNs. Tracking and optimization of transactional emails is just as important as ...... read more »
Published on 15. April 2021 | Author Lea Diana
How do you reduce scattering losses in e-mail marketing? Through individualization? Generally, yes, but much simpler yet equally effective is the “classic” segmentation of your distribution lists into different target groups. In this article you will ...... read more »
Published on 24. March 2021 | Author Marie Afschrift
Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other ...... read more »
Published on 22. March 2021 | Author Sebastian Pieper
How much revenue you are losing everyday due to shopping cart abandonments? On average, over 60% of shopping carts are abandoned. With a marketing automation series, you can win some of them back. Marketing automation: reminder ...... read more »
Published on 22. February 2021 | Author Sebastian Pieper
Has a user subscribed to your newsletter, you’ll assume that he is going to open it regularly and interact with it – ok, maybe not with every single issue. What about the inactive suscribers who haven’t ...... read more »
Published on 22. December 2020 | Author Marie Afschrift
Test dispatches in email marketing are made by default. Every mailing is put to the acid test before the actual dispatch, to avoid typing errors, broken links or something similar. Probably every email marketer is familiar ...... read more »
Published on 16. December 2020 | Author Stefan von Lieven
Birthday mails are classics. Vouchers and congratulations for anniversary are a proven element that has become a standard in communication between customer and company. Whether by postal or electronic way, many companies make use of the ...... read more »
Emotion and service: winning back shopping cart abandoners with the right incentives
6. May 2021 | von
Prevent full unsubscriptions in email marketing
5. May 2021 | von
Email marketing made easy with newsletter templates
29. April 2021 | von
Avoid missing fallbacks in marketing automation
23. April 2021 | von
Using animated GIFs correctly in email marketing
19. April 2021 | von