Published on 25. August 2020 | Author Maximilian Hermann
The greatest recognition value for brands is offered by their logos. Hardly anyone in the world does not know the 3 stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Use ...... read more »
Published on 25. August 2020 | Author Maximilian Hermann
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Published on 10. August 2020 | Author Maximilian Hermann
Today, customers confront companies with increasing demands on the customer experience in digital dialogue marketing. They expect the desired information to be available anytime and anywhere, in line with their current needs. Customers are familiar with ...... read more »
Published on 15. May 2020 | Author Maximilian Hermann
Email is an integral, if not even the most important, channel for a company‘s internal communication. This is not only true for the communication of employees among each other, but also for the official internal company ...... read more »
Published on 11. May 2020 | Author Maximilian Hermann
You should always be attentive to the needs of your customers and obtain regular feedback. Improving in areas such as communication, customer service etc. is not an end in itself. Ultimately, these improvements can only be ...... read more »
Published on 19. February 2020 | Author Sebastian Pieper
Email marketing is the digital marketing instrument with the highest ROI and the most optimization possibilities. Mostly the conversion rate, the click rate or the opening rate are optimized. However, before all these measures take effect, ...... read more »
Published on 4. February 2020 | Author Marie Afschrift
Call-to-action elements (usually flashy buttons) are often the final trigger in marketing to get a user to make a purchase, register, or take some other action. Or they serve to guide the user across several touchpoints ...... read more »
Published on 13. January 2020 | Author Marie Afschrift
Both email marketing and social media marketing are important channels in a company’s marketing mix. Both groups, newsletter subscribers and social media followers, are interested in your brand and/or product. Not only do they want to ...... read more »
Published on 10. January 2020 | Author Maximilian Hermann
We took a look back at the social media marketing year 2019 and summarized 10 important social media marketing facts 2019 in a comprehensive infographic. Download In our whitepaper “12 Tips for e-mail marketing in e-commerce” ...... read more »
Published on 20. December 2019 | Author Maximilian Hermann
We took a look back at the email marketing year 2019 and summarized 10 important email marketing facts 2019 in a comprehensive infographic. In our whitepaper “12 Tips for e-mail marketing in e-commerce” we have compiled ...... read more »
Optimization – focus on testing instead of a 360° customer view
15. September 2020 | von
Optimize click rates in email marketing through testing
9. September 2020 | von
11 tips on how to avoid unwarranted spam classification
31. August 2020 | von
Use brand logos in email inboxes
25. August 2020 | von
Use an agile marketing approach to get results faster
25. August 2020 | von