Published on 24. April 2018 | Author Sebastian Pieper
People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily ...... read more »
Published on 26. March 2018 | Author Maximilian Hermann
Today, many apps offer the possibility to send push notifications to their users. There’s a multitude of different occasions for this. Receiving a message from a messenger app, important breaking news, app-internal behavior, or the current ...... read more »
Published on 22. March 2018 | Author Maximilian Hermann
We can tell you. Yes, it does! Last year, the use of emojis in e-mail campaigns increased by 775 percent, and even by 7,000 percent in terms of trigger mails¹. Two percent of all subject lines ...... read more »
Published on 5. March 2018 | Author Maximilian Hermann
In the recently published report MARKETER EMAIL TRACKER 2018, which is based on surveys conducted by DMA (Direct Marketing Association) UK, marketers are asked about their views on email marketing in terms of effectiveness, importance for ...... read more »
Published on 25. January 2018 | Author Sebastian Pieper
“Ok Google, how is the weather today?” Our little personal all-rounder, our assistant in situations of all kind, the smartphone answers many questions like that one – daily. Many people have not left their house without ...... read more »
Published on 22. January 2018 | Author Maximilian Hermann
We took a look back at the big data and data-driven marketing year 2017 and summarized 10 important big data and data-driven marketing facts 2017 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing ...... read more »
Published on 22. January 2018 | Author Maximilian Hermann
We took a look back at the mobile marketing year 2017 and summarized 10 important mobile marketing facts 2017 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified ...... read more »
Published on 18. January 2018 | Author Sebastian Pieper
Loyalty programs are an effective tool to strengthen customer retention. This means a strong customer relationship and high customer satisfaction. Therefore, a well-established loyalty program that regularly activates and incentivizes customers can be a key competitive ...... read more »
Published on 15. January 2018 | Author Maximilian Hermann
We took a look back at the social media marketing year 2017 and summarized 10 important social media marketing facts 2017 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic ...... read more »
Published on 10. January 2018 | Author Sebastian Pieper
When used correctly, push notifications have a major impact on the success of an app. However, if the content or the frequency annoys the recipient, he will delete the app. Therefore, they are a sensitive topic ...... read more »
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