Through interactive raffles, customer data can be gained for a more relevant approach in marketing. Correctly executed, a higher relevance due to the appropriate segmentation has a positive effect on the conversion rate.
Segment your users via interactive raffles. The user selects the prize they want in the interactive email and registers for the raffle. The address data is pre-filled. The prizes are designed in such a way that segmentation can be carried out via the selection, for example according to interest. After registering for the raffle, the customer automatically receives follow-up offers, personalized according to the selected segment.
A health insurer used a raffle to gain more information about the current life stage of its customers (family with baby, toddler or teenager). There was a separate prize for each segment. Participants were then presented with offers that matched their selection.
Checklist: 11 best practices demonstrating interactive emails
Customer segmentation via raffles is just one of many possible applications for interactive elements in email marketing. Find more use cases in our checklist: 11 best practices demonstrating interactive emails.
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