Published on 2. August 2021 | Author Lea Diana
Offer your products directly in the newsletter in a micro-shop. There your customers can for example select quantities or sizes of the products. The shopping cart with the product selection and the invoice amount is also ...... read more »
Published on 21. July 2021 | Author Marie Afschrift
The start of every online dialogue in email marketing is the opt-in. The generation of email marketing opt-ins, i.e. the obtaining of addresses, is therefore a key success factor. The more contacts that have agreed to ...... read more »
Published on 19. July 2021 | Author Marie Afschrift
Your website is still one of the most central contact points with interested users. So don’t miss to generate new email marketing opt-ins at this important contact point with your target group. You want to know ...... read more »
Published on 1. July 2021 | Author Sebastian Pieper
Marketing Automation campaigns can be built to last ages. Once set up correctly, they run continuously and produce results without you having to intervene. What sounds like a perfect measure also has its pitfalls when Marketing ...... read more »
Published on 17. June 2021 | Author Sebastian Pieper
The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to ...... read more »
Published on 10. June 2021 | Author Sebastian Pieper
“How are your email marketing efforts impacting our business’ success? What was the gain from spending such a large portion of our budget? What do you plan to do to improve your numbers next year?” Mr. ...... read more »
Published on 9. June 2021 | Author Sebastian Pieper
If you want to cover every niche-use-case in your marketing automation campaigns, you will produce unnecessary effort as well as unrulable complexity. Therefore always start bottom-up with the most generic cases when you set up a ...... read more »
Published on 12. May 2021 | Author Sebastian Pieper
High data quality in the form of complete and up to date user profiles is important in marketing. However, important data is often missing or outdated. Automate the data update and completion! With marketing automation you ...... read more »
Published on 6. May 2021 | Author Lea Diana
It is a typical online shop scenario: a customer leaves the filled shopping cart at the checkout shortly before hitting the final purchase button and thereby aborts the process. Abandoned shopping cart is the name of ...... read more »
Published on 29. April 2021 | Author Lea Diana
A newsletter can be a lot of work! All the things you have to think about: Is the imprint complete? Are the social media links correct? Is the logo in the right place? Where should the ...... read more »
Integrate micro-shops for direct ordering in your newsletter
2. August 2021 | von
Control your marketing automation campaigns centrally
22. July 2021 | von
6 Tips on How to Obtain Email Marketing Addresses
21. July 2021 | von
6 Tips to promote your newsletter on your website
19. July 2021 | von
Detection of marketing contexts via transactional emails
14. July 2021 | von