Published on 16. March 2020 | Author Marie Afschrift
Email marketing offers one great advantage: all reactions (openings, clicks, conversions, SWYN etc) can be measured accurately for each user. Due to their measurability mailings can be analyzed accurately. You can test what factor in what ...... read more »
Published on 11. February 2020 | Author Sebastian Pieper
Thinking about individualization, many marketers have the implemetation of a 360° customer view, the analysis of user-related data, and the personalized customization of selected offers on the basis of the analysis results in mind. This process ...... read more »
Published on 10. January 2020 | Author Maximilian Hermann
We took a look back at the social media marketing year 2019 and summarized 10 important social media marketing facts 2019 in a comprehensive infographic. Download In our whitepaper “12 Tips for e-mail marketing in e-commerce” ...... read more »
Published on 20. December 2019 | Author Maximilian Hermann
We took a look back at the email marketing year 2019 and summarized 10 important email marketing facts 2019 in a comprehensive infographic. In our whitepaper “12 Tips for e-mail marketing in e-commerce” we have compiled ...... read more »
Published on 30. October 2019 | Author Maximilian Hermann
The smartphone is our everyday companion, which we always carry with us. 23 percent of users between the ages of 18 and 34 would rather abandon one of their senses than their smartphone (tappable). For companies ...... read more »
Published on 10. April 2019 | Author Lisa Marie Lindemann
With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. ...... read more »
Published on 13. March 2019 | Author Maximilian Hermann
The slogan “Made in Germany” still stands for reliability and high-quality products worldwide. But “Made in Germany” is not only a seal of quality for materialist products; digital services and software also enjoy an excellent international ...... read more »
Published on 29. January 2019 | Author Lisa Marie Lindemann
We took a look back at the big data and data-driven marketing year 2018 and summarized 10 important big data and data-driven marketing facts 2018 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing ...... read more »
Published on 25. January 2019 | Author Lisa Marie Lindemann
We took a look back at the mobile marketing year 2018 and summarized 10 important mobile marketing facts 2018 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the ...... read more »
Published on 16. January 2019 | Author Lisa Marie Lindemann
We took a look back at the social media marketing year 2018 and summarized 10 important social media marketing facts 2018 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic ...... read more »
Marketing automation: status quo and advantages
19. March 2020 | von
What can testing achieve in email marketing?
16. March 2020 | von
3 tips for better deliverability in email marketing
19. February 2020 | von
Individualization with less effort – integrate user data directly into messages
11. February 2020 | von
Using Call-to-Action correctly in marketing
4. February 2020 | von