Published on 12. May 2021 | Author Sebastian Pieper
High data quality in the form of complete and up to date user profiles is important in marketing. However, important data is often missing or outdated. Automate the data update and completion! With marketing automation you ...... read more »
Published on 6. May 2021 | Author Lea Diana
It is a typical online shop scenario: a customer leaves the filled shopping cart at the checkout shortly before hitting the final purchase button and thereby aborts the process. Abandoned shopping cart is the name of ...... read more »
Published on 29. April 2021 | Author Lea Diana
A newsletter can be a lot of work! All the things you have to think about: Is the imprint complete? Are the social media links correct? Is the logo in the right place? Where should the ...... read more »
Published on 15. April 2021 | Author Lea Diana
How do you reduce scattering losses in e-mail marketing? Through individualization? Generally, yes, but much simpler yet equally effective is the “classic” segmentation of your distribution lists into different target groups. In this article you will ...... read more »
Published on 8. April 2021 | Author Sebastian Pieper
A special feature of marketing automation campaigns is that they are usually not set and scheduled, but are rather controlled by triggers that are activated at different times for each customer. This leads to the risk ...... read more »
Published on 6. April 2021 | Author Sebastian Pieper
Transactional emails are the perfect occasion to make your customers additional offers matching the transaction. Cross-sells are offers that complement the product purchased, e.g. matching shoes to a dress, e-books to an e-book reader or day ...... read more »
Published on 24. March 2021 | Author Marie Afschrift
Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other ...... read more »
Published on 4. March 2021 | Author Sebastian Pieper
Ugly text mails or confusing, inflexible transactional mails? Do you suffer from the standard templates of your backend that were implemented at some point? Instead, use flexible HTML templates that you can customize yourself. Design your ...... read more »
Published on 10. February 2021 | Author Marie Afschrift
Have you ever wondered how much worth your company’s mailing list is? This value is a great indicator for your email marketing’s success and for the valuation of future measures. For example, would it be worthwhile ...... read more »
Published on 2. February 2021 | Author Sebastian Pieper
Customers for whom a product from your company is too expensive do not buy it, postpone the purchase or, in the worst case, buy from the competition. In either case, the customer is lost, at least ...... read more »
Win marketing-opt-ins with transactional mails
12. May 2021 | von
Optimise data quality with marketing automation
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6 tips for how to apply sales psychology in your email marketing
11. May 2021 | von
Emotion and service: winning back shopping cart abandoners with the right incentives
6. May 2021 | von
Prevent full unsubscriptions in email marketing
5. May 2021 | von