Published on 2. December 2020 | Author Sebastian Pieper
Testing is one of the most effective, if not the most effective method for optimisation in email marketing. But how do you get meaningful results when testing different mail variants? What are meaningful results anyway? The ...... read more »
Published on 25. November 2020 | Author Sebastian Pieper
We have summarized the 5 most important digital marketing trends (+ a bonus trend) until 2022. For a more detailed description of the trends, download our trend report at the end of the article. Trend 1: ...... read more »
Published on 7. October 2020 | Author Sebastian Pieper
Testing is one of the most effective optimisation methods in email marketing. Let us introduce you to various testing procedures, from simple to complex. Split-Run (A/B-Tests) The split run is a very simple test procedure. As ...... read more »
Published on 9. September 2020 | Author Sebastian Pieper
Do you know the average click rate of your marketing and service emails? If not, you should find out quickly. After all, the click rate is one of the most important parameters for optimizing your email ...... read more »
Published on 12. August 2020 | Author Sebastian Pieper
Do you know how high the opening rates of your marketing and service emails are? If not, you should find out quickly. After all, the opening rate is one of the most important parameters for optimizing ...... read more »
Published on 4. August 2020 | Author Sebastian Pieper
If a customer is interested in a product in your shop that is currently out of stock, he will in the worst case buy from your competitors, if they also offer the product. Or he simply ...... read more »
Published on 20. July 2020 | Author Sebastian Pieper
Customers for whom a product from your company is too expensive do not buy it, postpone the purchase or, in the worst case, buy from the competition. In either case, the customer is lost, at least ...... read more »
Published on 17. July 2020 | Author Sebastian Pieper
Trigger mails are sent automatically in response to events in the customer life cycle. Due to the direct reference to an event you have a particularly high relevance for your customers. We present five types of ...... read more »
Published on 16. March 2020 | Author Marie Afschrift
Email marketing offers one great advantage: all reactions (openings, clicks, conversions, SWYN etc) can be measured accurately for each user. Due to their measurability mailings can be analyzed accurately. You can test what factor in what ...... read more »
Published on 11. February 2020 | Author Sebastian Pieper
Thinking about individualization, many marketers have the implemetation of a 360° customer view, the analysis of user-related data, and the personalized customization of selected offers on the basis of the analysis results in mind. This process ...... read more »
Activating users with welcome emails
3. December 2020 | von
Get meaningful results when testing in email marketing
2. December 2020 | von
Summary: 5 digital marketing trends 2020-2022
25. November 2020 | von
50 Things You Can Test in Email Marketing
4. November 2020 | von
Interactive email marketing: rare but attention-grabbing
26. October 2020 | von