Detection of marketing contexts via transactional emails
Veröffentlicht am 14 July 2021 | von Lea Diana0
Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers.
This is the moment when your customer’s attention to your offers is particularly high. If a customer reacts (e.g. by opening or clicking) to a transaction mail and thus shows that he is currently reading emails, you can start sending a marketing mail at that moment or with a slight time delay.
Feshto uses special offers to motivate customers to buy again.
12 things you are not yet doing with transactional mails
Do you already use transactional emails to identify marketing communication contexts? In our checklist: 12 things you are not yet doing with transactional mails you find 11 more inspirations for optimising your transactional mails. Just click on the cover and fill in the form to receive the checklist.