There are many ways to generate opt-ins for your email marketing through your own channels. We show you how to win additional opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring.


1. Partnered newsletters & standalones

Ads in a wide variety of formats can also be booked in thematically matching newsletters from other companies. Some companies also offer monothematic standalones.

The advantage of booking media in third-party newsletters or standalones is that the target group addressed uses newsletters in any case.


Outdoorworld promotes its newsletter as a standalone on a partner companies website..


2. Co-registration

With co-registration, your own newsletter registration is integrated into the registration process, newsletter registration or other, of another company.

An additional checkbox with a short description text about the own newsletter is recommended.


Several newsletters from other company are integrated within this registration process,


3. Co-sponsoring

With co-sponsoring, several companies act as sponsors of a raffle. Each participating company receives the opt-in for e-mail marketing.

In general, the quality of the data obtained must be observed in such raffles, as well as but not only data protection legal regulations.


A raffle sponsored by several companies.



107 more tips for address acquisition


In our free checklist 110 tips for address acquisition in email marketing you find 110 tips on how to generally attract the interest of your users and how newsletter registrations work at various touchpoints: from your own website to mobile and offline touchpoints such as trade fairs or print.

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Your data will not be transferred to third parties. You can revoke your agreement with a click in every email. If you don't want to be contacted electronically, you can also request the chosen documents via mail.

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