Address hygiene and opt-in generation are among the most important tasks in email marketing. Use interactive emails to obtain or expand opt-ins.
Gain more opt-ins through this very simple process or convert more users to give “permission” or to more extensive opt-ins without media disruption.
A BMW Group department used an interactive email in the run-up to the introduction of the GDPR in 2018 to obtain a re-opt-in from its users in accordance with the new, regulatory conditions. The seamless workflow converted more users than is common with similar campaigns referencing a landing page.
Generating or expanding opt-ins with interactive emails is just one of many possible applications for interactive elements in email marketing. Find more use cases in our checklist: 11 best practices demonstrating interactive emails.
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