Address hygiene and opt-in generation are among the most important tasks in email marketing. Use interactive emails to obtain or expand opt-ins.

Convert customers to newsletter recipients, for example, or obtain further-reaching consent from them for profiling or for additional subject mailing lists. Integrate the opt-in process, including checkboxes, privacy policy and confirmation buttons, directly into the email.

Gain more opt-ins through this very simple process or convert more users to give “permission” or to more extensive opt-ins without media disruption.

Best Practice

A BMW Group department used an interactive email in the run-up to the introduction of the GDPR in 2018 to obtain a re-opt-in from its users in accordance with the new, regulatory conditions. The seamless workflow converted more users than is common with similar campaigns referencing a landing page.


BMW used a form in the email to obtain a re-opt-in according to DSGVO.

Try this Case!

Checklist: 11 best practices demonstrating interactive emails


Generating or expanding opt-ins with interactive emails is just one of many possible applications for interactive elements in email marketing. Find more use cases in our checklist: 11 best practices demonstrating interactive emails.

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