Glossary: Confirmed Opt-In

In the confirmed opt-in procedure, a prospective subscriber of a newsletter receives a confirmation email before he obtains the newsletter. In contrast to the legally compliant double opt-in procedure, the user does not have to get active and is directly subscribed to the newsletter. For that reason, spam can’t be avoided efficiently. The recipient must actively unsubscribe from the address list if he/she has been subscribed to the newsletter by a third party.


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