Glossary: Data Use Agreement

The data use agreement regulates how personal data can be processed and whether it may be passed on to third parties. All purposes for the data usage must be stated. The customer must give his consent and with it he agrees to the use of his data. On the other hand, he has the assurance that his data will only be used for the named purposes. In marketing, it is particularly important to obtain consent to be able to communicate with the customer. Furthermore, showing the customer what happens to his data creates trust. The agreement must be shown to the customer expressly and clearly. It has to be obtained, for example, when a customer registers for a newsletter.

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