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Home » Glossary: KPI


Glossary: KPI

KPI is an acronym for key performance indicators. It is a performance measurement in terms of progress and fulfilment level of projects, measurements, and organisations.


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artegic AG - Technology for Marketing Engineers! We enable ambitious marketing teams permanently to achieve better results. The software company artegic AG supports companies in building customer-centric, digital best-in-class dialogue marketing. In doing so, artegic draws on over 15 years of experience in marketing automation and offers its customers services such as consulting, online CRM technology, and IT integration. This makes artegic AG the leading German specialist provider of standard software for real-time marketing automation with email and mobile as well as the operator of one of the largest Software-as-a-Service platforms for digital marketing in Europe. At the core of artegic's solutions is the award-winning online dialogue CRM suite ELAINE®, which was named the best European marketing suite for customer-centric marketing by the trade press in 2015 for its impressive performance in cross-channel dialogue marketing. In addition, artegic AG is certified company-wide by TÜV Rheinland according to the international standard for IT and data security ISO/IEC 27001 and has also received numerous awards for innovation and the trend-setting implementation of data protection requirements. This includes the eco Internet Award, the Cased Security Award as well as International Business Awards and German Stevie Awards. Among the customers of artegic AG are renowned international key players such as BMW, PAYBACK, RTL, Deutsche Telekom, BURDA, REWE, 1&1 and ProSiebenSatz.1 Media Group.

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