Glossary: Lead Generation

Lead generation refers to the obtaining of data from prospective buyers in order to develop them into new customers. A lead is a personal data set, e.g. name and email address which is provided by the customer. This generally takes place via a registration form on a website. Other ways for lead generation can be found in our free e-book “99 Ways to Obtain Addresses ( A lead enables the company to enter into a dialogue with the customer, e.g. to send him an email newsletter.

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