Glossary: Link Building

The term link building originates SEO and describes the optimisation of back links – links which lead to a homepage – in terms of quantity and quality to eventually improve a website’s search engine ranking. Back links are references from one website to another. Due to the fact that back links are interpreted as suggestions by search engines (which is an important signal for their ranking), a back link optimisation usually leads to improvements in a website’s search engine ranking.

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