Marketing automation refers to the software-supported automation of marketing processes. This facilitates the coordination of marketing tasks and increases efficiency. The software is able to, e.g. trigger the sending of behaviour-based emails.
Marketing automation: status quo and advantages
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What can testing achieve in email marketing?
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3 tips for better deliverability in email marketing
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Individualization with less effort – integrate user data directly into messages
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Using Call-to-Action correctly in marketing
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