Glossary: Responsive Design

Responsive design is the flexible display of a website or email on different terminal devices. Responsively designed web content automatically adjusts to the requirements of the used terminal device. Images, e.g. are scaled differently depending on the display resolution, or call to action elements are displayed larger on smartphones to facilitate operation on a touchscreen. The great advantage of responsive design is that there is no need for different website/emails for each terminal device.


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