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Integrate cross- & upsells in your transactional emails

Veröffentlicht am 6 April 2021 | von Sebastian Pieper

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Transactional emails are the perfect occasion to make your customers additional offers matching the transaction.

Cross-sells are offers that complement the product purchased, e.g. matching shoes to a dress, e-books to an e-book reader or day trips to a trip.

Up-sells are higher-priced versions of the purchased product, e.g. a more extensive version of a software package, a better seat on a plane or a more powerful processor in a laptop.

Integrate cross- and up-sells in order confirmations, shipping confirmations but also in marketing mails in the context of follow-up campaigns.

Attention: Observe admissibility for promotional communication!

BMW offers users of ConnectedDrive Services packages of higher value.

12 things you are not yet doing with transactional mails

Do you already use your transactional mails for cross- and upsells? In our checklist: 12 things you are not yet doing with transactional mails you find 11 more inspirations for optimising your transactional mails. Just click on the cover and fill in the form to receive the checklist.












Thumb Checklist: 12 things your are not yet doing with transactional mails

Checklist: 12 things your are not yet doing with transactional mails


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