Grab your users’ attention with personalized effects in your emails. Personalize a news ticker with both the user’s name and other personal data such as loyalty status or purchase history.

For even more attention, combine the news ticker with a simulated daily newscast or other elements familiar from news formats. Differentness, individuality and surprise effect attract users’ attention and increase their engagement.

 

Best Practice

A health insurance company informs its customers about regulatory-related premium refunds. These are calculated individually for each customer and are to be displayed in the email in a personalized live ticker. The amounts shown are then refunded to the customers. By addressing the customer in a very personal way and communicating benefits, the insurance company strengthens sympathy and customer loyalty.

The case is still in the draft stage.

 

A health insurance company runs a personalized news ticker through its email
A health insurance company runs a personalized news ticker through its email

11 best practices demonstrating interactive emails

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Sending life ticker with a personalized messages is just one of many possible applications for interactive elements in email marketing. Find more use cases in our checklist: 11 best practices demonstrating interactive emails.

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