Grab your users’ attention with personalized effects in your emails. Personalize a news ticker with both the user’s name and other personal data such as loyalty status or purchase history.
For even more attention, combine the news ticker with a simulated daily newscast or other elements familiar from news formats. Differentness, individuality and surprise effect attract users’ attention and increase their engagement.
Best Practice
A health insurance company informs its customers about regulatory-related premium refunds. These are calculated individually for each customer and are to be displayed in the email in a personalized live ticker. The amounts shown are then refunded to the customers. By addressing the customer in a very personal way and communicating benefits, the insurance company strengthens sympathy and customer loyalty.
The case is still in the draft stage.
