Sending customers a birthday wish is one of the classics in digital dialogue marketing. It is even more classic to send the wishes by email. But mobile channels such as SMS or mobile messenger are also suitable for wishing your customers a happy birthday, and this will make you stand out even more. Read here how this can be done and why the mobile context is particularly suitable.
The birthday greeting is a proven measure in digital dialogue marketing. Almost every online shop sends birthday emails with a voucher.
The problem is that it is becoming increasingly difficult to attract attention with a birthday email in the inbox. In mobile channels, birthday greetings are not yet as established as in the email channel. Therefore, you are more likely to attract attention with a birthday SMS or mobile message than with the fifth or tenth birthday email in the inbox.
Mobile messages and SMS are also the channel in which many customers receive private birthday greetings. This context also gives your birthday greetings more authenticity and closeness.
You don’t have to send the birthday greeting exactly on the birthday either. For example, send a text message with a discount code a week in advance so that your customers can give themselves a present in time for their birthday.
This is a use case from our Whitepaper: Mobile omnichannel in digital dialogue marketing. With the help of 9 further exciting use cases, we will show you how you can expand and optimise your digital dialogue marketing with mobile channels.
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