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The Marketing Engineers’ Blog

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Retrospect: 10 important mobile marketing facts 2019

ResearchBy Maximilian Hermann17. January 2020

We took a look back at the mobile marketing year 2019 and summarized 10 important mobile marketing facts 2019 in a comprehensive infographic. Download: 12 tips for email marketing in e-commerce To receive the download, please fill out the form below:

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Retrospect: 10 important marketing automation facts 2019

ResearchBy Maximilian Hermann15. January 2020

We took a look back at the marketing automation year 2019 and summarized 10 important marketing automation facts 2019 in a comprehensive infographic. Download: 13 tips for email marketing in B2B To receive the download, please fill out the form below:

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Using social media marketing and email marketing cross media? That’s possible!

Communication, Practical TipsBy Marie Afschrift13. January 2020

Both email marketing and social media marketing are important channels in a company’s marketing mix. Both groups, newsletter subscribers and social media followers, are interested in your brand and/or product. Not only do they want to be informed and stay in touch with it, but these users actively express their…

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Retrospect: 10 important social media marketing facts 2019

Communication, DataBy Maximilian Hermann10. January 2020

We took a look back at the social media marketing year 2019 and summarized 10 important social media marketing facts 2019 in a comprehensive infographic. Download In our whitepaper “12 Tips for e-mail marketing in e-commerce” we have compiled exciting tips for optimizing email marketing in ecommerce. To receive the…

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Retrospect: 10 important email marketing facts 2019

Communication, DataBy Maximilian Hermann20. December 2019

We took a look back at the email marketing year 2019 and summarized 10 important email marketing facts 2019 in a comprehensive infographic. In our whitepaper “12 Tips for e-mail marketing in e-commerce” we have compiled exciting tips for optimizing email marketing in ecommerce. To receive the download, please fill…

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Email marketing dispatch errors: do error-free newsletters exist?

Communication, Practical TipsBy Marie Afschrift27. November 2019

Errors are annoying, to some embarrassing and happen to everyone once in a while, even to the biggest and most successful companies, even in email marketing. Everyone who sends out mailings, has noticed a mistake in his or her newsletter after it has already been sent out. Everyone who receives…

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The successful use of social proof in B2B marketing

Communication, Practical TipsBy Maximilian Hermann8. November 2019

People like to orient themselves on what other people have already done or said. This also applies to purchasing decisions. So if a customer states that he has already noticed an offer, then the other can tempt him to do so. This phenomenon is called Social Proof and has become…

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When voice assistant software reads your emails to you

Communication, Practical TipsBy Marie Afschrift4. November 2019

Microsoft’s Cortana, Apple’s Siri, Amazon’s Alexa or the Google Assistant: language assistants have long since found their way into our everyday lives. And, of course, the voice assistants also read out emails. For marketers in email marketing, this generally means that mailings can reach users more easily and quickly. However,…

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Use push notifications to improve engagement and increase customer loyalty

DataBy Maximilian Hermann30. October 2019

The smartphone is our everyday companion, which we always carry with us. 23 percent of users between the ages of 18 and 34 would rather abandon one of their senses than their smartphone (tappable). For companies the smartphone offers invaluable access to their customers’ lives. On the one hand customers…

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Eye catchers in the inbox: How subject lines can increase the opening rate

Communication, Practical TipsBy Marie Afschrift9. September 2019

First impressions count. And this definitely applies to the subject lines of mailings as well. 47% of users state the subject line as the reason for opening an e-mail (source: Chadwick Martin Bailey). The subject line, being the first impression or teaser of an e-mail, lets the reader decide whether…

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