Birthday mails are classics. Vouchers and congratulations for anniversary are a proven element that has become a standard in communication between customer and company. Whether by postal or electronic way, many companies make use of the birthday greeting to bind the customer. Accordingly, the customer’s attention is low, even more…
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best time to use his attention and send him a welcome series. The reasons why…
As a supplier of fast-moving consumer products, it is not always easy to retain customers. Everywhere the competition is lurking and the customer only has to remember at the wrong time and in the wrong place that he will soon need the product again and he has already landed by…
One of the great benefits of email marketing is the low degree of wastage. A user, who subscribes to your newsletter is most likely interested in your promotions or your company. However, if you only rely on this interest, you give away potential. By using welcome emails, you can significantly…
Testing is one of the most effective, if not the most effective method for optimisation in email marketing. But how do you get meaningful results when testing different mail variants? What are meaningful results anyway? The right size of the test group How large does your distributor or test groups…
We have summarized the 5 most important digital marketing trends (+ a bonus trend) until 2022. For a more detailed description of the trends, download our trend report at the end of the article. Trend 1: Realtime customer centricity – Focus on the customer In order to meet the demands…
There is a variety of tips and guidelines to optimise email marketing in this blog. One of the best optimisation measures however remains simply to test what works best with users. We have compiled 50 factors which you can test in email marketing. Send time (date and time) Send frequency…
Interactivity is one of the most important success factors in digital marketing. Interactivity means that customers have to become active in order to reach the desired goal. Common examples of interactive content in digital dialogue marketing are surveys, configurators, or dynamic infographics. Instead of merely consuming passively, customers actively engage…
Legal and political developments such as the GDPR, but also the increasing sensitivity of customers, make data protection and data security an increasingly important challenge for companies that process personal data for marketing purposes.But high standards of data protection and data security are not only a duty, they are also…
Testing is one of the most effective optimisation methods in email marketing. Let us introduce you to various testing procedures, from simple to complex. Split-Run (A/B-Tests) The split run is a very simple test procedure. As the name suggests, you separate your distributor into two parts. One half receives variant…