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The Marketing Engineers’ Blog

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Email marketing dispatch errors: do error-free newsletters exist?

Communication, Practical TipsBy Mieke Afschrift27. November 2019

Errors are annoying, to some embarrassing and happen to everyone once in a while, even to the biggest and most successful companies, even in email marketing. Everyone who sends out mailings, has noticed a mistake in his or her newsletter after it has already been sent out. Everyone who receives…

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The successful use of social proof in B2B marketing

Communication, Practical TipsBy Maximilian Hermann8. November 2019

People like to orient themselves on what other people have already done or said. This also applies to purchasing decisions. So if a customer states that he has already noticed an offer, then the other can tempt him to do so. This phenomenon is called Social Proof and has become…

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When voice assistant software reads your emails to you

Communication, Practical TipsBy Mieke Afschrift4. November 2019

Microsoft’s Cortana, Apple’s Siri, Amazon’s Alexa or the Google Assistant: language assistants have long since found their way into our everyday lives. And, of course, the voice assistants also read out emails. For marketers in email marketing, this generally means that mailings can reach users more easily and quickly. However,…

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Use push notifications to improve engagement and increase customer loyalty

DataBy Maximilian Hermann30. October 2019

The smartphone is our everyday companion, which we always carry with us. 23 percent of users between the ages of 18 and 34 would rather abandon one of their senses than their smartphone (tappable). For companies the smartphone offers invaluable access to their customers’ lives. On the one hand customers…

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Eye catchers in the inbox: How subject lines can increase the opening rate

Communication, Practical TipsBy Mieke Afschrift9. September 2019

First impressions count. And this definitely applies to the subject lines of mailings as well. 47% of users state the subject line as the reason for opening an e-mail (source: Chadwick Martin Bailey). The subject line, being the first impression or teaser of an e-mail, lets the reader decide whether…

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Advantages of a self-service center in email marketing

Communication, Practical TipsBy Maximilian Hermann16. August 2019

A self-service center is a personal area of a user on the website of a company where he can manage his profile. With the help of a self-service center, users of digital services can, for example, add and change personal data themselves, transmit enquiries, obtain new services, or change existing…

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Browse abandonment email: How to turn „drop-outs“ into customers

CommunicationBy Mieke Afschrift1. August 2019

Did you know that an average of 39% of online-shop users don’t even take a look at any products and that only 12% put something in their cart? (source: freshrelevance) Most shop visitors browse, take a look around and do some research. Purchase decisions are (perhaps) made later on. Many…

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Images in Email Marketing: How to choose the right graphic content for your campaign

Communication, Practical TipsBy Lisa Marie Lindemann31. July 2019

In a time of impressions and information flooding the internet it gets harder to focus a user’s attention on just one single thing for a moment. This is a challenge marketers all over the world face every day. The visual design of mailings can be the key to successful marketing…

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Email Client Development

Analytics, CommunicationBy Lisa Marie Lindemann16. July 2019

Email marketing is and remains one of the most efficient and promising channels through which companies communicate with prospects and customers. The email landscape is constantly changing: new clients and operating systems are emerging, existing ones are changing and expanding, others are disappearing. The fluctuation on the market and the…

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5 Tips to get your Twitter Marketing to the Next Level

Communication, Practical TipsBy Lisa Marie Lindemann23. May 2019

Twitter is an extraordinary marketing tool. Marketers have always found new ways to use it to their advantage over the last years. What’s special about twitter is the real time factor in communicating. You type a tweet within seconds and send it out into the world. That isn’t the case…

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