Trigger mails are sent automatically in response to events in the customer life cycle. Due to the direct reference to an event you have a particularly high relevance for your customers. We present five types of trigger mails that you can implement with little effort and with which you can…
Email is an integral, if not even the most important, channel for a company‘s internal communication. This is not only true for the communication of employees among each other, but also for the official internal company communication.Staff information, invitations to events, announcements of the management, information about employee programs etc.…
You should always be attentive to the needs of your customers and obtain regular feedback. Improving in areas such as communication, customer service etc. is not an end in itself. Ultimately, these improvements can only be considered improvements if your customer perceives them as such, even if optimizations have otherwise…
Only 28 percent of the companies in the DACH region use marketing automation systems. This is the result of the current study “Marketing Automation in DACH” by the Institute for Sales and Marketing Automation. Although 42 percent of the companies plan to use the system in the next 24 months,…
Email marketing offers one great advantage: all reactions (openings, clicks, conversions, SWYN etc) can be measured accurately for each user. Due to their measurability mailings can be analyzed accurately. You can test what factor in what target group leads to the success of a campaign. This means: those who test,…
Email marketing is the digital marketing instrument with the highest ROI and the most optimization possibilities. Mostly the conversion rate, the click rate or the opening rate are optimized. However, before all these measures take effect, an email must first reach the recipient. If you take a look into your…
Thinking about individualization, many marketers have the implemetation of a 360° customer view, the analysis of user-related data, and the personalized customization of selected offers on the basis of the analysis results in mind. This process is bound to an enormous effort that bind ressources and is just not (yet)…
Call-to-action elements (usually flashy buttons) are often the final trigger in marketing to get a user to make a purchase, register, or take some other action. Or they serve to guide the user across several touchpoints to the final conversion: for example, from clicking on an offer in the newsletter…
We took the time to look back at the ecommerce year 2019 and summarized 10 important facts in a comprehensive infographic.
We took a look back at the mobile marketing year 2019 and summarized 10 important mobile marketing facts 2019 in a comprehensive infographic. Download: 12 tips for email marketing in e-commerce To receive the download, please fill out the form below: