With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. Now the comissioner for data protection (Landesbeauftragte für Datenschutz und Informationsfreiheit (LDI)) in the…
Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of unsubscribes. Sorry to say that this is sometimes inevitable. All of a sudden you…
The phenomena of buyers who put products in their shopping carts but never end up buying it is omnipresent in the web shopping world. This has many reasons but it isn’t always easy to identify them correctly. This would, however, be necessary to prevent those reasons. But to calm you…
The slogan “Made in Germany” still stands for reliability and high-quality products worldwide. But “Made in Germany” is not only a seal of quality for materialist products; digital services and software also enjoy an excellent international reputation. Data security plays a particularly important role here. A recent Civey study also comes…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also…
One question might pop into your head immediately: Why do internal marketing at all? The answer to this question is very easy but yet convincing. Internal marketing can serve a lot of purposes. i.g. you can improve your internal employer branding or do a multilevel mailing streak for on boarding…
When Google first announced the tabbed inbox solution, marketers were in horror. If every marketing mail lands in a separated promotion tab no one will have a look at it when they check their mailbox, right? But it turned out that the bundled mail thing isn’t quite as bad as…
We took a look back at the big data and data-driven marketing year 2018 and summarized 10 important big data and data-driven marketing facts 2018 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape…