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The Marketing Engineers’ Blog

artegic blog

E-Mail Transport Encryption with Privacy Compliance Mail

Communication, DataBy Lisa Marie Lindemann10. April 2019

With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. Now the comissioner for data protection (Landesbeauftragte für Datenschutz und Informationsfreiheit (LDI)) in the…

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Unsubscribes: How They Are Triggered And How You Can Avoid Them

Practical TipsBy Maximilian Hermann28. March 2019

Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of unsubscribes. Sorry to say that this is sometimes inevitable. All of a sudden you…

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Abandoned Shopping Carts: Reasons and Solutions

Communication, Practical TipsBy Lisa Marie Lindemann22. March 2019

The phenomena of buyers who put products in their shopping carts but never end up buying it is omnipresent in the web shopping world. This has many reasons but it isn’t always easy to identify them correctly. This would, however, be necessary to prevent those reasons. But to calm you…

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Software Hosted in Germany – Advantages of Domestic Data Storage

DataBy Maximilian Hermann13. March 2019

The slogan “Made in Germany” still stands  for reliability and high-quality products worldwide. But “Made in Germany” is not only a seal of quality for materialist products; digital services and software also enjoy an excellent international reputation. Data security plays a particularly important role here. A recent Civey study also comes…

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Tips For E-Mail Marketing In E-Commerce – Customer Satisfaction Surveys

Communication, Kommunikation, Practical Tips, PraxistippsBy Lisa Marie Lindemann20. February 2019

E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also…

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Tips For E-Mail Marketing In E-Commerce – Interlink Online and Offline

Practical TipsBy Lisa Marie Lindemann15. February 2019

E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also…

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Tips For E-Mail Marketing In E-Commerce – Segmentation According to Purchasing Behaviour

Practical Tips, PraxistippsBy Lisa Marie Lindemann13. February 2019

E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also…

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Internal Marketing: Why it is Important and how to Apply it Successfully

CommunicationBy Lisa Marie Lindemann7. February 2019

One question might pop into your head immediately: Why do internal marketing at all? The answer to this question is very easy but yet convincing. Internal marketing can serve a lot of purposes. i.g. you can improve your internal employer branding or do a multilevel mailing streak for on boarding…

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Promotion Tabs: Enriched Previews

CommunicationBy Lisa Marie Lindemann30. January 2019

When Google first announced the tabbed inbox solution, marketers were in horror. If every marketing mail lands in a separated promotion tab no one will have a look at it when they check their mailbox, right? But it turned out that the bundled mail thing isn’t quite as bad as…

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Retrospect: 10 Important Big Data and Data-Driven Marketing Facts 2018

Communication, DataBy Lisa Marie Lindemann29. January 2019

We took a look back at the big data and data-driven marketing year 2018 and summarized 10 important big data and data-driven marketing facts 2018 in a comprehensive infographic.   Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape…

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