Did you know that an average of 39% of online-shop users don’t even take a look at any products and that only 12% put something in their cart? (source: freshrelevance) Most shop visitors browse, take a look around and do some research. Purchase decisions are (perhaps) made later on. Many…
In a time of impressions and information flooding the internet it gets harder to focus a user’s attention on just one single thing for a moment. This is a challenge marketers all over the world face every day. The visual design of mailings can be the key to successful marketing…
Email marketing is and remains one of the most efficient and promising channels through which companies communicate with prospects and customers. The email landscape is constantly changing: new clients and operating systems are emerging, existing ones are changing and expanding, others are disappearing. The fluctuation on the market and the…
Twitter is an extraordinary marketing tool. Marketers have always found new ways to use it to their advantage over the last years. What’s special about twitter is the real time factor in communicating. You type a tweet within seconds and send it out into the world. That isn’t the case…
With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. Now the comissioner for data protection (Landesbeauftragte für Datenschutz und Informationsfreiheit (LDI)) in the…
Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of unsubscribes. Sorry to say that this is sometimes inevitable. All of a sudden you…
The phenomena of buyers who put products in their shopping carts but never end up buying it is omnipresent in the web shopping world. This has many reasons but it isn’t always easy to identify them correctly. This would, however, be necessary to prevent those reasons. But to calm you…
The slogan “Made in Germany” still stands for reliability and high-quality products worldwide. But “Made in Germany” is not only a seal of quality for materialist products; digital services and software also enjoy an excellent international reputation. Data security plays a particularly important role here. A recent Civey study also comes…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also…