Augmented Reality (AR) is a development that has been heard of for a long time and whose spread is now gaining momentum. This trend, often referred to in connection with virtual reality, is repeatedly praised by the media as an innovative technology for a variety of applications. However, the differences…
If you look at the simple growth rates of this business model, the answer is quickly formulated. Statistics such as 3,000 percent increased web traffic in the last three years and 200 percent annual growth since 2011 are basically speaking for themselves. So it’s no wonder that there are now…
Many companies carry out parts of their digital dialogue marketing in cooperation with partners or marketing teams at different locations. One example is indirect communication via sales partners, e.g. legally independent dealers in retail or franchisees in catering. The central office determines the basic alignment of the communication and provides…
BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates how BMW Motorrad implements a comprehensive and seamless customer experience while ensuring the highest…
No more marketing without IT. Whether digital dialogue marketing, data analytics, programmatic advertising, or other (digital) marketing disciplines – the challenges of digital transformation in marketing cannot be mastered without suitable technologies. There are two main approaches to the use of marketing technologies: best of breed and single vendor solution.…
Today, consumers go through a completely different buying process than they used to one or two decades ago. Not only in B2C, customers are exposed to a variety of information at different touchpoints. In B2B, too, (depending on the industry) it is increasingly difficult to penetrate a potential customer’s attention.…
People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily have to equal mass advertising. A new generation of modern cross-channel dialogue marketing technology makes…
Today, many apps offer the possibility to send push notifications to their users. There’s a multitude of different occasions for this. Receiving a message from a messenger app, important breaking news, app-internal behavior, or the current location of a user. But here, too, it is important to find the right…
We can tell you. Yes, it does! Last year, the use of emojis in e-mail campaigns increased by 775 percent, and even by 7,000 percent in terms of trigger mails¹. Two percent of all subject lines now contain emojis or special characters². Emojis are therefore no longer only at home…
In the recently published report MARKETER EMAIL TRACKER 2018, which is based on surveys conducted by DMA (Direct Marketing Association) UK, marketers are asked about their views on email marketing in terms of effectiveness, importance for their company, content, and effects of the new European General Data Protection Regulation. We…