We took a look back at the e-commerce year 2017 and summarized 10 important e-commerce facts 2017 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018. You will find…
For online marketing the conversion rate is an extremely important parameter. The conversion rate can help marketers and online shops to evaluate how successful a recent campaign has been. Usually, it’s all about motivating the customer to a certain action which could be the purchase of promoted products or to…
We took a look back at the email marketing year 2017 and summarized 10 important email marketing facts 2017 in a comprehensive infographic. Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018. You…
RCS is supposed to be mobile provider’s answer to WhatsApp & Co. Therefore, RCS offers some interesting features. In 2017, the SMS as communication channel has to face more and more competition from mobile instant messaging applications like WhatsApp, at least in the private sector. As a matter of fact,…
Product and brand preferences, interests, attitudes, opinions, social contacts, sociodemographic aspects, locations and movement patterns – companies know more about their customers than ever before, or at least they have the technical possibilities to find out. Deliberately or unaware, consumers leave a multitude of data on every digital touchpoint they…
Messenger services are ubiquitous nowadays; they are the new way to communicate for the younger generation. Because these communication channels are such an important part of our lives and help us to stay in touch, this article dives into the future world of messengers. Let us take a look at…
This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto.…
This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto.…
In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead nurturing. (Like the website or social media…) A marketing automation system helps you to…
Digital direct marketing is particularly effective when it includes the context in which the user reads the message, especially in the mobile or POS environment. In that way customers get activated where they are, with the right content for their current needs. A marketing automation system supports you in the…