Published on 13. May 2014 | Author Stefan von Lieven
International companies, as well as companies working in multilingual markets, such as Switzerland, must communicate with users in different languages in their email marketing. No matter whether the content of the marketing messages is adapted to ...... read more »
Published on 5. May 2014 | Author Stefan von Lieven
The head office supplies the products, the independent retailer on location takes care of the sales and the direct customer contact. Simply put, this is the concept of indirect distribution via trading partners. It is a ...... read more »
Published on 28. April 2014 | Author Sebastian Pieper
Mobile marketing is important for PoS – 57.8% of German retail companies agree with this statement (source: artegic). Special feature of mobile communication: Smartphones allow fixed location retailers to locate devices and therefore establish a location-based ...... read more »
Published on 22. April 2014 | Author Sebastian Pieper
Customer demands and marketing competition are continuously growing. In direct digital marketing, it is important to lead a number of granular communications at different touchpoints and to do this in the most individualised manner possible for ...... read more »
Published on 15. April 2014 | Author Stefan von Lieven
Email Marketing is the most used digital marketing tool in German retail. In addition, it also plays a major role as a sales driver in email marketing. One in three retailers now generated a quarter of ...... read more »
Published on 8. April 2014 | Author Stefan von Lieven
Twitter is considered an essential social media tool in digital marketing. Approximately a quarter of German retailers have their own Twitter profile. A further 19.7 % are planning to use it (source: Online Dialogue Marketing in ...... read more »
Published on 31. March 2014 | Author Stefan von Lieven
The main focus in marketing communication of retail companies often lies in the promotion of specific offers to generate sales. An important goal here is to achieve the coverage for potential customers. The viral functions of ...... read more »
Published on 24. March 2014 | Author Stefan von Lieven
Social media marketing is primarily associated with campaigns of large B2C companies, such as brand manufacturers, business groups and telecommunication providers. However, as proven by artegic’s recent study Online Dialogue Marketing in Retail, social media has ...... read more »
Published on 17. March 2014 | Author Stefan von Lieven
Personalised email marketing offers increase customer loyalty and Return on Investment. However, many companies shy away from apparently complex data analysis procedures, which can detect preferences and provide suitable contents based on the personal data collected. ...... read more »
Published on 10. March 2014 | Author Stefan von Lieven
37.6 % of German retail companies focus on lifecycle emails in email marketing, a further 41.8 % are planning its use. This is illustrated by artegic’s recent study Digital direct Marketing in Retail 2016. In lifecycle ...... read more »
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