This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto.…
In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead nurturing. (Like the website or social media…) A marketing automation system helps you to…
Digital direct marketing is particularly effective when it includes the context in which the user reads the message, especially in the mobile or POS environment. In that way customers get activated where they are, with the right content for their current needs. A marketing automation system supports you in the…
In the first blogpost, we explained how transaction mails are useful for marketing purposes. This second blogpost explains the most important criteria that are significant for sending successful transaction mails. It is very important to pay attention to these criteria, because, like the positive aspects, negative ones (e.g., non-functioning delivery)…
Far too often the potential of Transaction mails is not used in marketing, although the opening rates are extremely high and the customer even expects the email. In the first part of this blog post, which is separated into two parts, we would like to clarify the potential of transaction…
The first purchase in the online shop should not have been the last. To prevent this, there are many possibilities that marketing automation can easily realize to strengthen the customer loyalty. Everyone knows the order confirmation in the mailbox after a purchase. It is usually the first impression that gives…
Employee Onboarding is more important than ever because of the changing labor market. The idea of working in the same company over decades is nowadays the least desirable for the fewest employees. With a good introduction, however, companies can nevertheless bind their employees at an early stage. Marketing automation makes…
Walking around in stores on your own and communicating with no one was once. Meanwhile, customers even distinguish between “cool” and “creepy” in-store communication with companies in their stores. Especially the benefits and the degree of personalization determine the reaction of the customers to in-store marketing and service communication. The…
Companies in the digital economy collect more and more data every day. There are different data types with different meanings, which must be handled differently. Often, however, there is confusion, so we want to clarify the difference between first party, second party and third party data. The difference between first,…
Often the terms data, information and knowledge are used synonymously. The meaning, however, is not the same, so in this article we want to define the terms, separate them from one another, and show their connection. In order to understand where the differences and the connections between data, information and…