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The Marketing Engineers’ Blog

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Print Mailings in Dialogue Marketing via Marketing Automation

Communication, Practical TipsBy Sebastian Pieper24. April 2018

People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily have to equal mass advertising. A new generation of modern cross-channel dialogue marketing technology makes…

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Push Notifications in Mobile Marketing – Friend or Foe?

Communication, Practical Tips, ResearchBy Maximilian Hermann26. March 2018

Today, many apps offer the possibility to send push notifications to their users. There’s a multitude of different occasions for this. Receiving a message from a messenger app, important breaking news, app-internal behavior, or the current location of a user. But here, too, it is important to find the right…

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Emojis in E-Mail Marketing? Does it Actually Work?

Communication, Practical TipsBy Maximilian Hermann22. March 2018

We can tell you. Yes, it does! Last year, the use of emojis in e-mail campaigns increased by 775 percent, and even by 7,000 percent in terms of trigger mails¹. Two percent of all subject lines now contain emojis or special characters². Emojis are therefore no longer only at home…

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Core results of the DMA report MARKETER EMAIL TRACKER 2018

Communication, Data, ResearchBy Maximilian Hermann5. March 2018

In the recently published report MARKETER EMAIL TRACKER 2018, which is based on surveys conducted by DMA (Direct Marketing Association) UK, marketers are asked about their views on email marketing in terms of effectiveness, importance for their company, content, and effects of the new European General Data Protection Regulation. We…

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Use micro moments in digital dialogue marketing

Communication, Practical TipsBy Sebastian Pieper25. January 2018

“Ok Google, how is the weather today?” Our little personal all-rounder, our assistant in situations of all kind, the smartphone answers many questions like that one – daily. Many people have not left their house without their mobile device in a very long time, in short, mobile is important and…

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Retrospect: 10 Important Big Data and Data-Driven Marketing Facts 2017

Communication, DataBy Maximilian Hermann22. January 2018

We took a look back at the big data and data-driven marketing year 2017 and summarized 10 important big data and data-driven marketing facts 2017 in a comprehensive infographic.   Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape…

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Retrospect: 10 Important Mobile Marketing Facts 2017

Communication, Data, ResearchBy Maximilian Hermann22. January 2018

We took a look back at the mobile marketing year 2017 and summarized 10 important mobile marketing facts 2017 in a comprehensive infographic.   Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018.…

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Retrospect: 10 Important Social Media Marketing Facts 2017

Communication, DataBy Maximilian Hermann15. January 2018

We took a look back at the social media marketing year 2017 and summarized 10 important social media marketing facts 2017 in a comprehensive infographic.   Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies…

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Send successful push notifications

Communication, Practical TipsBy Sebastian Pieper10. January 2018

When used correctly, push notifications have a major impact on the success of an app. However, if the content or the frequency annoys the recipient, he will delete the app. Therefore, they are a sensitive topic where balance and frequency are crucial. In this article, we explain the challenges that…

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Retrospect: 10 Important Marketing Automation Facts 2017

Communication, DataBy Maximilian Hermann9. January 2018

We took a look back at the marketing automation year 2017 and summarized 10 important marketing automation facts 2017 in a comprehensive infographic.   Free E-Book Download: 5 Digital Marketing Trends until 2018 artegic has identified the five most important trends which will shape the marketing of companies until 2018.…

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