Published on 28. May 2014 | Author Stefan von Lieven
Apps are seen as the core of mobile terminal devices, such as smartphones and tablets. According to the ARD/ZDF online study in 2013, 44% of German-speaking online users have used apps. In the target group 14 ...... read more »
Published on 21. May 2014 | Author Stefan von Lieven
The economic significance of the internet industry in Germany is constantly increasing. Entrepreneurial players are not only internationally active internet corporations, but also small and medium-sized companies. How do you assess the competitiveness of German companies ...... read more »
Published on 21. May 2014 | Author Stefan von Lieven
What does the current status of the Data Protection Regulation look like? With the vast majority of the parliament voting for the Data Protection Regulation, we have set a clear sign that we wish to negotiate ...... read more »
Published on 21. May 2014 | Author Stefan von Lieven
Mr. Voss, could you give us an overview of the current status of the Data Protection Regulation in the EU? In March, the European Parliament has confirmed in a plenary the compromises in relation to the ...... read more »
Published on 16. May 2014 | Author Stefan von Lieven
Email marketing is an efficient and widely spread tool in business-to-business (B2B). However, B2B communication exhibits a few particularities, you must take into account in email marketing. The following six tips will help you to optimise ...... read more »
Published on 13. May 2014 | Author Stefan von Lieven
International companies, as well as companies working in multilingual markets, such as Switzerland, must communicate with users in different languages in their email marketing. No matter whether the content of the marketing messages is adapted to ...... read more »
Published on 5. May 2014 | Author Stefan von Lieven
The head office supplies the products, the independent retailer on location takes care of the sales and the direct customer contact. Simply put, this is the concept of indirect distribution via trading partners. It is a ...... read more »
Published on 28. April 2014 | Author Sebastian Pieper
Mobile marketing is important for PoS – 57.8% of German retail companies agree with this statement (source: artegic). Special feature of mobile communication: Smartphones allow fixed location retailers to locate devices and therefore establish a location-based ...... read more »
Published on 22. April 2014 | Author Sebastian Pieper
Customer demands and marketing competition are continuously growing. In direct digital marketing, it is important to lead a number of granular communications at different touchpoints and to do this in the most individualised manner possible for ...... read more »
Published on 15. April 2014 | Author Stefan von Lieven
Email Marketing is the most used digital marketing tool in German retail. In addition, it also plays a major role as a sales driver in email marketing. One in three retailers now generated a quarter of ...... read more »
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