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The Marketing Engineers’ Blog

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dmexco 2017: Integrate technology into the workplace

CommunicationBy Sebastian Pieper4. October 2017

This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto.…

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Lead Nurturing after Download with Marketing Automation

Communication, Practical TipsBy Sebastian Pieper13. July 2017

In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead nurturing. (Like the website or social media…) A marketing automation system helps you to…

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The right Timing with Geofencing and Marketing Automation

Communication, Practical TipsBy Sebastian Pieper7. July 2017

Digital direct marketing is particularly effective when it includes the context in which the user reads the message, especially in the mobile or POS environment. In that way customers get activated where they are, with the right content for their current needs. A marketing automation system supports you in the…

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Successful transaction mails – what matters?

Communication, Practical TipsBy Sebastian Pieper6. July 2017

In the first blogpost, we explained how transaction mails are useful for marketing purposes. This second blogpost explains the most important criteria that are significant for sending successful transaction mails. It is very important to pay attention to these criteria, because, like the positive aspects, negative ones (e.g., non-functioning delivery)…

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Transaction Mails in Marketing – Tips and Potentials

Communication, Practical TipsBy Sebastian Pieper29. June 2017

Far too often the potential of Transaction mails is not used in marketing, although the opening rates are extremely high and the customer even expects the email. In the first part of this blog post, which is separated into two parts, we would like to clarify the potential of transaction…

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Purchase in the online shop as a trigger for marketing automation

Communication, Practical TipsBy Sebastian Pieper16. June 2017

The first purchase in the online shop should not have been the last. To prevent this, there are many possibilities that marketing automation can easily realize to strengthen the customer loyalty. Everyone knows the order confirmation in the mailbox after a purchase. It is usually the first impression that gives…

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Successful employee onboarding – with marketing automation

CommunicationBy Maximilian Hermann28. April 2017

Employee Onboarding is more important than ever because of the changing labor market. The idea of ​​working in the same company over decades is nowadays the least desirable for the fewest employees. With a good introduction, however, companies can nevertheless bind their employees at an early stage. Marketing automation makes…

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„Uncreepy“ In-Store Communication

Communication, Practical TipsBy Sebastian Pieper16. March 2017

Walking around in stores on your own and communicating with no one was once. Meanwhile, customers even distinguish between “cool” and “creepy” in-store communication with companies in their stores. Especially the benefits and the degree of personalization determine the reaction of the customers to in-store marketing and service communication. The…

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What is the difference between First Party, Second Party and Third Party Data?

DataBy Sebastian Pieper6. March 2017

Companies in the digital economy collect more and more data every day. There are different data types with different meanings, which must be handled differently. Often, however, there is confusion, so we want to clarify the difference between first party, second party and third party data. The difference between first,…

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What is the difference between data, information and knowledge?

DataBy Sebastian Pieper24. February 2017

Often the terms data, information and knowledge are used synonymously. The meaning, however, is not the same, so in this article we want to define the terms, separate them from one another, and show their connection. In order to understand where the differences and the connections between data, information and…

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